Ethical Apparel Group Launches Love Below Water

As lead photographer and owner of VSP Studios, I handle many inquiries from new brands that are just starting out in the fashion game. Sometimes the inquiry comes from a design team located overseas, or a manufacturer in Asia, or a private party in the US. Sometimes it comes from an old friend, who needs me to step in and delver images that help to launch a new brand campaign. Well, let me tell you the story of friend Wilson Kello, CEO of Ethical Apparel Group, and his new brand called LOVE BELOW WATER.

“We know what the conscious consumer wants. Those prepared to deliver affordable sustainability and style today will be the winners in tomorrow’s apparel landscape.”

— Wilson Kello CEO Ethical Apparel Group

I can’t tell you how excited I was when I got the call to be on the LBW team. I could hear in Wilson’s voice how excited he was to begin assembling an amazing team of professionals, who can bring their years of experience in the fashion design and manufacturing business to the table. Wilson is actively looking for investors who want to meaningfully change the dynamics of global fashion.

Ethical Apparel Group was born with a focus on using sustainable fabrics and, of course ethical business practices. After many meetings with Wilson and his team, I was fired up, and ready to rock and roll on our initial photoshoot. Next step was model casting, reviewing sample items to fit approval, and finding the location for us to use as the backdrop for our marketing images.

Wilson and I met in NYC some 14 years ago while working for a womenswear, fashion manufacturer. We had lots of experience working together, and we both new that once we get our heads dialed into a direction, we would be focused and fully capable of art directing this new brand, and breathing life into the imagery. Wilson hopped on a plane and headed for VSP Studios to get things rolling. Take a look below at the images and videos we have assemble for the Love Below Water website launch. Bikinis, one pieces, and some unique pieces that will turn heads on the beach and by the pool. I didn’t even know exactly what a paddle suit was until I had the chance to see the models wearing at the photoshoot. I have a feeling this will soon be the new trending item of the summer.

Here is a sneak peak at some of the images and videos we have assemble for the Love Below Water website.

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“I didn’t even know exactly what a paddle suit was until I had the chance to see the models wearing one at the photoshoot. I have a feeling this will soon be the new trending item of the summer.” - Victor Sanabrais Photographer

Ghost Mannequin Photography was utilized to display the Love Below Water collection items. Learn more about VSP Studios photography services.

Meet Love Below Water, your favorite new sustainable swim brand where sustainability meets style in the heart of the Dominican Republic. We're not just a swimwear brand; we're a movement towards responsible fashion that puts people and the planet first. Join us as we dive into a world of eco-friendly fabrics, ethical labor, and a commitment to making a positive impact on our local communities. We are 100% vegan recycled swimsuits and have the pledge to give 5% of our revenue right back to the people who make our suits and their local environment.

At Love Below Water, everything we do is with a purpose. From our choice of materials to our manufacturing processes, sustainability is at the forefront of our brand ethos. That's why all our items are named after the breathtaking beaches that surround the Dominican coastline, paying homage to the beauty and culture of our island home. By manufacturing locally, we're able to support our community while minimizing our environmental impact—a win-win situation for everyone involved. Plus, it means that each Love Below Water swimsuit comes with a touch of Dominican charm and craftsmanship, making it truly one-of-a-kind.

In a market ripe for innovation, Love Below Water occupies a distinctive niche: Sophisticated, affordable swimwear for the dynamic millennial and those who share her mindset. Our designs exude youthful energy, embodying a contemporary aesthetic tailored for active lifestyles. Attention to design detail is our hallmark, evident in meticulously crafted lines, proportions, and just-right coverage, reimagined for the fashion-forward active consumer. Our swimwear fits impeccably and stays in place, striking a delicate balance between performance and style. The Love Below Water customer is:

●  Youthful in spirit, regardless of age

●  Embracing an active lifestyle

●  Committed to holistic well-being

●  Effortlessly chic, shunning ostentation

●  Authentic inside and out

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We embrace the belief that feeling good about the clothes you put on your body is more than just a trend—it's a lifestyle, therefore when you slip into a Love Below Water swimsuit, you're not just making a fashion statement—you're making a conscious choice to support a lifestyle centered around sustainability and mindful consumption.

Gone are the days when environmental consciousness was the domain of niche activists willing to sacrifice style for sustainability. Today's consumers demand both, and Love Below Water is poised to deliver. Unlike many brands that merely pay lip service to ethical practices, we are genuinely committed to our cause, offering unrivaled transparency throughout our supply chain. Love Below Water is:

●  Elevated essentials, merging timeless style with contemporary sensibilities

●  Core basics infused with a fashion-forward twist

●  Unwavering dedication to comfort and functionality

●  Coverage that endures the rigors of active living

●  Confident in fit and performance

Our vision extends beyond swimwear, envisioning an expansion into the broader active category. Season- less crossover pieces and athleisure staples such as leggings, tanks, sports bras, tops, cover-ups, and lightweight jackets are on our horizon, ensuring that Love Below Water remains at the forefront of fashion innovation while staying true to our ethos of responsible style.

But our dedication to sustainability doesn't stop there. We're constantly striving to innovate and improve our practices, whether it's through the use of eco-friendly materials or the implementation of renewable energy sources. In fact, we're proud to announce that our factory is in the process of going solar, further reducing our reliance on fossil fuels and paving the way for a greener, more sustainable future. We also firmly believe in the transformative power of fashion to create meaningful change. Our brand is built on the principles of sustainability, transparency, and moral duty, with every decision guided by our dedication to people, the planet, and the future we share.

See the Sustainable Activewear Collection by Love Below Water

Love Below Water is committed to doing the best we can today, and constantly pushing limits of what we can do to transform our global methods of production and consumption before we no longer have a planet we can comfortably inhabit. We believe we can use the storytelling power of fashion to create value grounded in reality. Responsible fashion is not an overnight process— that's why we are focused on doing better every day, as well as dedicating ourselves to people, the planet, reduced waste, and our future.

So why choose Love Below Water? Because when you do, you're not just purchasing swimwear—you're investing in a vision for a better, more sustainable world. Join us as we make waves in the fashion industry and prove that style and sustainability can go hand in hand. With Love Below Water, the future is bright—and it looks absolutely fabulous. Thank you for joining us on this journey towards a more sustainable future with Love Below Water. Together, we can make a difference—one swimsuit at a time. Stay tuned for more updates, inspiration, and sustainable style tips from our brand. Dive in, and let's make waves together! #LoveBelowWater #SustainableFashion #EcoFriendlySwimwear.

Look good, feel good, do good!

Photography by - Victor Sanabrais Photographer

Styling by Natalia Duran

Hair & Make Up Khadine Ali

Models: Kayla Jones , Isabella Loren , Birta Abiba , Jordan Mcdaniel

Models provided by Caroline Gleason and Elite Models Miami

Upcycled & Recycled Denim by MPAZ

MPAZ STUDIO, a Miami-based fashion brand founded by designer Paz Morales, has quickly risen to prominence with its innovative approach to fashion. Beginning in her apartment, Paz Morales started her journey by “upcycling” old clothing from friends and family. Over time, her passion and creativity led to the establishment of a small fashion studio where she and her team design and produce all their unique pieces.

A lifestyle retailer dedicated to creating sustainable clothing. We provide unique, repurposed, upcycled and recycled clothing - MPAZ STUDIO

The brand's motto, "Fashion, But Recycled," encapsulates its mission: to create a world where every piece of clothing is saved from a fate in a landfill. This dedication is evident in their daily efforts to rescue more fabric, repurposing it into one-of-a-kind items that are both stylish and environmentally conscious. Every product sold contributes to their ongoing mission of diverting clothing from waste and promoting sustainability.

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Reves Paris, renowned for its distinctive and fashionable shoe designs, took center stage in a recent photoshoot at our studio featuring the Reves Paris Air Kiy '85 High Bored Ape footwear. This collection is a collaboration between Kool.Kiy and Reves Paris, which is owned by David Weeks. The shoes exude a compelling vintage street vibe, combining retro aesthetics with modern flair, making them an ideal choice for our creative project.

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The Air Kiy '85 High Bored Ape shoes offer a distinct visual appeal that effortlessly enhances the model's unique qualities, resulting in a truly remarkable photoshoot. The brand's attention to design and detail is evident in every aspect of these shoes, from their distinctive style to the comfort they provide. We are grateful to Reves Paris for their contribution to our project, as their shoes added a touch of individual character and elegance to the overall look, leaving a lasting impression on our viewers.

@air.kiy

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To see more of my work, please check out my Instagram - @victorsanabraisphotographer

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VSP STUDIOS MIAMI

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I approached the owner of MPAZ to see if we could collaborate on a photoshoot with one of Elite Models newest faces Marie Anne Laguerre. She had just arrived to Miami from Paris, and needed some images for her book. I decided on doing the photo shoot at POP LOVE gelato store in Wynwood, Miami. The location is small, but offered some amazing scenery for the background. The gelato is delicious!

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MPAZ STUDIO's designs are crafted from a blend of reclaimed clothing and deadstock fabrics. This distinctive approach to fashion has earned them recognition at prestigious events like Paris and New York Fashion Week. Maria Paz, the brilliant designer behind the brand, draws inspiration from various sources and cultures, resulting in collections that exude timeless beauty and simplicity.

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The hallmark of MPAZ STUDIO's style is minimalistic elegance, fused with the comfort of everyday wear. Maria skillfully combines classic silhouettes with streetwear elements, creating a sophisticated yet accessible aesthetic. Organic cotton, recycled materials, and reclaimed synthetics are the cornerstone of the brand's commitment to sustainability. Each garment is meticulously designed with the wearer's comfort in mind, offering a harmonious blend of style and wearability.

This sustainable and quality-driven approach has garnered a dedicated following, including fashion bloggers and influencers who appreciate the brand's ability to make a bold statement without sacrificing comfort. MPAZ STUDIO is the go-to choice for those seeking fashion that seamlessly transitions from a night out on the town to a day at the office or a leisurely stroll through the city.

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With the visionary leadership of designer Paz Morales, MPAZ STUDIO has spearheaded a revolution in the fashion industry through its "Fashion, But Recycled" mantra. Their commitment to rescuing fabrics from waste and transforming them into stylish, sustainable pieces has earned them widespread recognition.With a fusion of minimalistic elegance, comfort, and a dedication to sustainability, she offers a unique and timeless approach to fashion for individuals who seek both style and substance in their clothing choices.

We not only loved shooting with MPAZ STUDIO but also had the pleasure of working with our superstar, Marianne Laguerre, a striking and talented model who is making waves in the fashion world. She has recently joined the prestigious Elite Models Miami agency, bringing with her a unique allure from the fashion capital of the world, France. With her European charm and captivating presence, Marianne is ready to leave a good impression in the industry.

Victor Sanabrais Photographer VSP STUDIOS Miami Fashion Photoshoot Wynwood Miami

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My digital tech Tong joined us and shot some additional scenes with Marie-Anne. I wanted to share her work here above, as I told her how impressed I was with her creativity.

Photo Credit: Tong Mo Photo

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Photography by Victor Sanabrais Photographer

Hair and make up by Khadine Ali

Styling by Natalia Duran

Digital Tech Tong Mo

Location Poplove Wynwood Miami

Model Marie-Anne Laguerre

Wardrobe MPAZ STUDIO

Professional E-Commerce Menswear Photography

Professional e-commerce photography is the foundation of your brands online identity. When executed properly, this can be a  make or break for a high percentage of your overall sales. Fashion sellers know how important it is to have images of their collection items that capture the attention of their customers. They get even more excited when their images pull in new customers, and lower returns. The budget set aside by fashion retailers to create images and videos of their apparel merchandise, is a constant balancing act that is handled multiple times a  year. Some will have multiple collections in years time, and some may add some smaller collection releases around the holiday season. In todays fashion e-commerce market, we see how many of the bigger name brands now have more than just 4 collections per year. To maintain this work flow process, upload new images to your product page listings, showcase new collections, etc, it requires a solid working relationship with your content creation team. Analytics show that when you have good continuity, consistinecy, and uniformaity with the imagery on your product pages, you will see better results in sales and engagement on your website.

Men’s wear brands come to VSP looking for us to photograph their new fashion collections. After the art direction decisions and styling elements are agreed upon, the next step is the selection of the models. Casting for the proper model is something that we help our clients with, as it’s a very important part of the overall success of the photoshoot campaign. As owner of VSP Studios I have been a part of many of these working relations and have always done my part to deliver at a high level for my clients, and help them find the best talent to hire.

Marketing menswear items to customers online requires the right team to create your content. Lifestyle branding images complimented by well executed product page images is a big key to success. Customers make their buying decisions based off of these images, so as a retailer or designer brand, you must have an eye for the details when it comes to your online presentation. With social media being such a prevalent part of the equation, it’s important to have content that tells the story of your brand. Make sure to showcase your apparel collections in accurate color, and emphasizes the fit, comfort and style of your items. Choosing the right model and photographer for your brand is extremely important if you want to rise to the top of the competition in the e-commerce photography world. Finding a model for your brand doesn’t need to be as complicated as it may appear. Models help build your brand identity and help amplify your sales to the specific market you are selling to. Ensuring you find the right e-commerce model for your photographs, it’s always a good call to review all the model options and select who best represents your brand and offers you the ideal fit, personality. All of this come across in your bonds imagery. Find a model with experience who knows how to move, and always take a look to see how well they have performed for other fashion brands.

You also want to take into consideration when choosing the right model for your collection, is where they will be posted. For example, if you are planning on selling on Amazon’s web platform, your photos will be shuffled amongst other brand with the same key wording. Ensuring that your images and products stand out, you want to make sure that the model and photos offer the best represnation of that item, and catch the attention of the potential customers. When they see images of a shirt or pair of jeans that they like, it’s the images that help to make that final buying decision. That and of course the price.

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When looking at a websites directed at male fashion sales, most of these websites include ghost mannequin photography or flat lays., which show off the items in terms of its truest silhouete, and then are complimented by on-model images. Hero banners help to sell the mood or story of the brand, and the product page listing images are there to be part of the final sale. Get this part wrong, and you are losing sales with poor quality images.

The model should compliment your collection it’s, and portray a good fit, and good felling vibe. They must sell the story of your brand and influence the viewer into the buy now phase of the transaction. People want to see how clothing would appear on the model. Choosing a professional model to showcase your clothing allows the consumer to have a better understanding of how your clothing fits. It allows the customer to make their own judgement call on how the garment would fit on them by comparing themselves with the model on your website.

The VSP team knows how important it is to help our clients choose the right model to represent their brand. Because of this, we always consult our customers on the best options that fit their needs and budget, We have worked with all of the top modeling agencies in Miami, and have solid working relations with many of the top ranking models in the game. To elevate the results of your professional e-commerce photography, it always starts with good model selection. When you bring the right styling elements, a professional model, and the right e-commerce fashion photographer together, you get the best results. Building a team that understands the market and knows their roll in the photo shooting process, will increase your chances of creating successful images that sell your merchandise.

A big part of the content creation process is what we would call the “post production” part. After the photoshoot is completed, all the images are loaded to editing software like Adobe Lightroom or Capture One. This is where the color tone is applied, and selections are made as to which images are the best and what are to be rejected. Hundreds, or often times thousands of images are take in a given day, and all of these images are dialed in, and narrowed down to the best best of the best. Coming up with the final “look and vibe” of the images is all up to what the photographer and the art director decide. The goal is give the client what they want, and to create images that will sell. Getting this right means you are winning.

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Ghost mannequin photography is one of our top selling services. Menswear retailers rely on these images to display their collection items as a stand alone three-dimensional images. Pairing these images on your product page listings along side the on-model images is the ideal way to showcase apparel. Take a look at our site dedicated to placing an order for this type of fashion imagery - VSPghoststudio.com

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VSP Studios has helped many fashion brands, designers and retailers get the images they need to showcase their collections and elevate their e-commerce business. I always take pleasure in facing the challenge of creating a new fashion campaign and helping my clients tell their story.

Employing male models who are seasoned, experienced, and have a developed skill is a good route to follow for the ultimate success of your website. Ensuring you find the right male model for your brand, think about who is your target audience. What style clothing are you selling and what consumer would wear these items? Do you want a specific look for your clothing brand? These are all questions you would need to ask yourself when choosing the right professional e-commerce model.

Alongside choosing the right face for your brand, another key element for professional e-commerce photography is choosing the art direction and scene location, or set design. This is important, so as  to,  compliment your clothing line and the model you have selected. We offer our clean white (RGB 255) sets for our Amazon customers, and create customer sets for our other customers. Finding the right look for your brand is all part of the consultation process that I always enjoy being a part of. For more information check out our How To Manage Photoshoots for your E Commerce Business.

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E-commerce fashion businesses don’t rely only on the images. Today they rely on videos being added to their product pages. Including videos on your website can bring a whole new level to the shopping expeirence. Let’s face it, we live in a TikTok, Instagram Story world and this is all fueling the short play video production process to forefront of fashion branding and marketing. Learn more about product page videos for fashion apparel sales.

Professional E-Commerce Menswear Photography

The home page hero banner is, for the most part the new “billboard on the side of the road.” When customers land on your site, the fist impression comes from the hero banner image. Helping customers get this right is a something that I am always focused on. It presents itself as a landscape configuration, so getting the elements of the scene to work with the position of the model, all while trying to convey the brans message, is a challenge that I enjoy taking on.

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The right formula, style and work flow that delivers images that sell fashion apparel merchandise is one of the keys to a brand’s ability to thrive. As owner of VSP Studios, I speak with many fashion sellers from all over the globe and help them to formulate this process. Working with their marketing team, and art direction team to achieve the goal. It’s all in a days work. Not bad work if you can make it!

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Professional E-Commerce Menswear Photography VSP Studios Miami

If you want to explore all that VSP STUDIOS has to offer CONTACT US today for a consultation.

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Women’s Wear Photography

VSP Studios Lauches VSP Ghost Studio Website

Leading e-commerce fashion content creation company, VSP Studios, has launched a new website for its ghost mannequin department VSPghoststudio.com

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With this division of our e-commerce fashion production studio in such high demand, we decided to build a dedicated web site for all our customers to place their ghost mannequin orders. For over 7 years now, VSP Studios has lead the industry in this content category. We are very proud to see this level of growth in our business and work hard to maintain our high level of quality and service. We feel our portfolio speaks for itself, and we strive to partner with more industry leading brands, and designers. Fashion apparel, content creation services for e-commerce businesses is what we do, and ghost mannequin is one of our most popular.

Ghost mannequin photography is a specialized service that many in the fashion industry rely on to showcase their collections online. Not many content production companies are capable of mastering this style of imagery. VSP Studios didn’t invent this process, we just perfected it, and were the first to offer it to the masses via Google key word search. These three dimensional images are a great way to show off apparel items in their truest silhouette, and have proven tp help with customer decision making at the point of sale. Adding these images to your product page listings helps to compliment your on-model photos and videos, and are the best way to optimize your fashion retail website. Sometimes customers cant see the shape and design elements of apparel when its worn on a body. This is where the invisible ghost mannequin imagery comes in to help display your garments in a way that no other process can.

It all sounds so simple. Just get a mannequin, dress it up with your apparel items and take a picture. Then do some photoshop magic and you are done. Actually, its not so simple. It takes years of experience to achieve high quality, and consistent professional level ghost mannequin images. Many have tried, but in the end, its best to leave this to the profession e-commerce photography experts.

Shopify users, Amazon sellers, major department stores, and top selling boutique retailers use this method to compliment their on-model campaigns and product page listing images, in order to gain higher conversion rates. The analytics show that customers respond well to certain apparel images when seen as a stand alone items, not always featured on a model that they can’t relate too. This is why selling fashion is tricky and takes the right recipe to make your inventory sell with consistency. For many years now, I have had the pleasure to work with industry leading insiders who have produced at the top of the fashion food chain. It’s exciting to a part of team that helps fashion businesses dial things in visually, and then to see it all come together with big sales. This is why so many brands come back to work with us, after trying our images on their websites. Its a “proof in the pudding” business, and VSP knows how to create images that sell.

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Years ago, while working in NYC, I saw the first mannequin images being used for the apparel industry when I saw Amazon doing photoshoots in a Williamsburg, Brooklyn loft. I didn’t fully understand what they were doing until I saw the final results. It was then that I knew that I could start a side hustle that would be a really nice “worm on the end of hook” in terms of gaining access to new clients and doing sales. Get in the door with the ghost mannequin service and then parlaying into on-model photoshoots. This was my objective from day one, but this quickly changed when I discover that no one was openly offering this service to the fashion industry. There were many who spoke about the advantages and disadvantages or using ghost mannequin images, and lots of “how to” videos explaining the process, but not one fashion photography business offering it as a menu item to place an order. This was when I realized it was time to strike hard from the get go. I quickly assembled my crew, and brought in my Google/web marketing guru, Jonathan Privat and got to work on a site that would end up ranking high with the e-commerce fashion, ghost mannequin photography via organic SEO key word searches. If you are looking to do the same for your business, I highly recommend contacting Jonathan for a consultation. Ranking high on a Google search, and having a strong organic key word position, is vital to the success rate of any e-commerce business.

Professional

eCommerce Fashion Photography

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Properly executed fashion apparel photography is critical to the success of your online sales. Let us show you how to get the images you need to increase conversion rates. Contact us for a consultation.

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In just a short tine we dialed in a web site, shot sone sample images, and launched a ghost mannequin photography ad campaign. With in 48 hours I checked my email and we received our first order….its as for 350 pieces from a sportswear company. The reality was I did not have the infrastructure in place at that time, to handle such an order, but it showed ne that there was a big opening in the fashion business industry for a company that could deliver ghost mannequin images to the 100’s of retailers and wholesalers that need to sell online. I saw quickly that I had made the right move into this segment of the fashion content business. A segment that my crew and I would shape into our own. This was the origins of VSP Studios moving into this genre and becoming a major player in fashion e-commerce business.

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Recently, we have moved into our new studio in Miami’s Buena Vista District, and could not be happier. The 3000 sq. ft. space is ideally suited for us to maintain a solid work flow from our many e-commerce fashion clients. With shipments arriving each day, we have a busy schedule to oversee. This is why we decided to dial in a dedicated site for ghost orders. There is a specific level of communication and art direction decision making required to achieve top level images of fashion apparel items. I went ahead and streamlines this process with with the new web site - VSPghoststudio.com. Designers, retailers, wholesalers, and fashion brands from all over the world send us their collections to have us photograph their new ghost mannequin images. Swimwear and lingerie designers love how we present the silouteets of their garments. Our portfolio is filled with both men and women’s wear items for all the major department stores. See the latest collections from our top selling clients.

We streamlined the ordering process, as well as, the backend image file handling, and retouching. We encourage all of our existing clients, and new customers just coming on board to work with us to check out our new site - VSPghoststudio.com

Learn How To Manage Photoshoots For Your eCommerce Fashion Business

If you own a fashion brand or you are an online retailer and need to get your collection photographed and start selling, email us here with your order details.

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VSP Studios for Heiress Beverly Hills with Naomi Koch Elite Models Miami

Fashion is a vital indicator of what it is to be modern, and central to how we wish to be recognized as individuals. Find your style and wear it well. Working as a fashion photographer, my team and I spend most of our days dialing in the look and feel of how our client’s new collections will appear online. Prior to the shoot date, we always communicate with the client to determine the model, the set design, art direction, and lighting style, and then put it all together. This is what they call “making the magic happen” and it’s all part of executing a successful e-commerce fashion photography session.

Professional E commerce photography is a volatile business, and is always changing in terns of what the consumer is looking for and what the retailer is offering. It’s a balancing act that requires insight, industry knowledge, and sometimes just some good old fashioned good luck. That is what makes its so challenging and exciting. It’s not always a guess game, but sometimes you have to do some level of discovery to get all the levels of our game plan to align.

Unlike other forms of photography, e-commerce fashion is a style of photography whose main purpose is to present fashion apparel items on website product pages, that showcases the items for sale and influences customers reactions. For these images to be displayed properly there are many factors that come into play. For example, color accuracy, and clarity help the customer see the product in its best light, and allows them to view the item in multiple angles.

VSP Studios, located in Miami’s Buena Vista district, has recently moved into a new 3000 sq ft facility with studios built out to handle on model photography and ghost mannequin and product photography. Fashion brands from all over the world send us packages containing their new collections and we help them get all their images that they need to build out their websites and marketing material.

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VSP being a prominent name in the professional e-commerce photography business, works with various top name brands in the fashion industry. Heiress Beverly Hills, a boutique women’s fashion brand, contacted VSP to shoot their e-commerce fashion photography, as well as their garment, product photography services, known as invisible ghost mannequin photography. Hailey Weiner, the owner of Heiress, started her fashion brand back in the summer of 2020, and found great success from the very first day she launched the web site. Offering her signature fit and fashion contemporary styles, her popularity grew quickly with women looking for something uniquely “trendsetting” with high quality fabrics. Her brand continues to grow and expand with more head turning styles. When I spoke to Hailey, I could hear the excitement in her voice, as she told me about the new collections she has coming over for photography. Designed to capture the essence of sensuality, inspired above all to empower women, her styles are ethically made and manufactured. Check out the new collection items and amazing styles on her website here - https://heiressbeverlyhills.com

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When shooting e-commerce in the studio,  the most common background used is a clean white background or “255 White” due to how it helps the items stand out when being viewed on product page listings. Although some collection styles look best on this bright white background, some look better on softer tones. For example, organic fabrics such as cotton, silk or wool, tend to look better on grey or neutral “off white” tones. For the Heiress photoshoot, we decided to go in a new direction. Our thoughts were “new collection…new set direction” and this is where we collaborated to created the v-shaped corner set. This allowed us to stay with the white tone background, but offered a more textured, shadowed type of presentation. After our first test shot, we all looked the images and knew we had found the right formula to present the new collection items.

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The next step was to cast the model. Im always in touch with agents who represent the best of the best, and I wanted to get someone new for this shoot. I spoke to my top contact at Elite Models Miami - Paolo Buonfante, and he showed me a new model coming in from overseas. I knew she was the one the second I saw her. I realized I saw her walking the runway at Miami Swim Week, and was very impressed. When I heard she was heading back to Miami and available, I quickly suggested to Hailey that I had found he ideal model to use for this shoot.

Shout out to Parabolixlight.com for supplying the amazing Omni LED that we used to achieve the lighting style for our set.

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Israel born, Naomi Koch, rose to stardom as a result of viral videos and photographs circulating on social media, but it was the allure of her hourglass figure, beautiful appearance, and talent in front of the camera that helped to get her top booking status with Elite. Coming all the way from Israel to the US, we were very fortunate to be the first studio to book her when she arrived in Miami. When Naomi is not working as a model, she works as a pilates and Barre instructor and is studying to be a naturopathic student. Beauty and brains makes for a great combination. Be sure to follow Naomi on her Instagram.

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Having models who are experienced is of great importance when selling apparel online. Being just a pretty face won’t help you get the best results. When you have models who have already developed the proper skill set, it turns into an investment in the long run. When you bring the right face for your brand, and mix that with the right styling, you get the best results. It truly takes a team to put things together and we are super excited to have worked with Heiress Beverly Hills and with one of Elite Models top talents Naomi Koch. I cant wait for the new Heiress collection to come out, so we can dial in a new shoot again.

Thank you Naomi and Hailey from all of us at VSPstudios.net.

How to Manage Photoshoots for your E-commerce Fashion Business

When looking for a photo studio to create images of your new collection, you want to look into a studio with a seasoned professional e-commerce photographer that knows the ins and outs of the fashion business. Knowledge of how e-commerce businesses function, what the current trends are, and how to streamline the content creation process is of paramount importance. Here at VSP STUDIOS, we specialize in professional e-commerce photography and video to help elevate your product pages to the next level. Weather its in-studio sets with models wearing your new collection items for your product page listings, or lifestyle location images that convey your brands marketing message, VSP STUDIOS can help you manage, and execute this very important part of your e-commerce fashion business.

90% of our clientele are remote, so we have never met them in person. Our clients are super busy running their own fashion production back end, and are not looking to be a photo studio owner. This is where VSP Studios comes into the equation. Our studio works with your team to maintain the content production work flow. You have new collections, and web sites that need updating with new listings all the time. These listings require high quality, color accurate images that sell your merchandise. Are you local to Miami or will be in town? Schedule your photoshoot and come be a part of the production. We encourage our clients to join us when they can. Otherwise, you can ship to us from anywhere, and we will help dial in comminations with you, so we get the images you need. We are fully capable to receive your packages, follow your instructions, and execute the content creation production process that yields all the images you require.

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Deciding how the background will appear on your product page images is a key decision.

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To get started, its important to decide if you need studio white background sets, or lifestyle location imagery. In many cases you will need both to build out your web store. The white background images are an industry staple, and is often times executed with what we call RGB 255 “bright white” or what an off-white tone that doesn’t take away any attention from the garments. Be sure to consult with your web designer, or the person you have running your Shopify template, as the way the photos will be seen on your site is critical. Some collection styles look better on bright white background, and some on softer low key tones. Organic fabrics tend to show better on the neutral white or even grey tones. Sometimes you may even want to add color to your site. These are best for banners and sliders to dress up your website.

Using color backgrounds for the product listing can at times, complicate the customers ability to see the apparel item in its truest color rendition. Paper roll backdrops are easy to buy from local art supply stores, and now you can even use the latest in RGB LED lights. These amazing new lights can be dialed in to any color you want and makes for some nice creative images of the models wearing your new collections. We just installed new Aputure LED lights in the main studio, and have seen great results.

Most of the major department stores use some form of white to off-white or grey/neutral tone, which doesn’t compete with what the model is wearing. Color accuracy is always an important part of the equation, as a high percentage of returns come from customers receiving their items, only to find out that the color is not exactly what they were hoping for. Its not good business when that red jacket shows up at the customers door, and is actually a light fuchsia. Attention to details during the digital capture process takes skill and eye for how colors should look.

Our most popular lighting setups include 255 White and Off-White. The 255 White background will give you a extremely bright, clean look to compliment your clothing. This lighting setup is extremely popular for most of our clients. This lighting setup is the standard when marketing your clothing on large commercial websites including Amazon, Target, Walmart, etc. These big commercial sites require your photos to use this bright lighting setup. If you are planning on using your photos for your own website, Shopify or a smaller commercial site, you may consider using the off-white lighting setup. This lighting appears to be a light grey and can be changed to a warmer or cooler white, depending on your preference. This background color is beneficial for those brands who have lighter colored clothing and can help those colors pop better. This lighting is helpful is you want to create a more muted, comforting tone to your website.

Some brands like to use lifestyle location imagery for their product page listings. Depending on the style of clothing you are selling and the audience you are selling to, this can make sense. Doing some testing on your site to see how you customers respond is the key to making this decision on how to present your collection items.

Let us know the background tone and direction you want to use on your e-commerce photo shoot. Don’t know which one is best for you? We are here to help!

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Using colored backdrops works well for hero banners for your home page.

1st step is to organize the collection items that you will be sending us. Please include a return shipping label and a detailed shot list. The shot list can include notes such as, what model will wear what garments, style numbers, color codes, etc. This list is crucial to ensure our VSP Team keeps everything organized. Be sure to include a contact person who will be available the day of the photoshoot to answer any questions we may have while we are on set with the models. That way we can message you for approvals, as we go. Ensuring quality control means having good commutations back to the designer or merchandise manager.

2nd step is to contact our studio manager, and confirm you order details. This is best achieved by filling out an order form request and submitting HERE. Some orders are more involved than others, so be sure to set up a call with us, after you have reviewed all the notes sent back to you from your inquiry. All the rates, payment options, and time lines will be explained in our response back to you. We generally respond back no later than 24 hours after inquiries are sent, but in the busy holiday season we can be delayed at times. If emails are not working for you or you are on the go, you can always text us to confirm your order. We know how demanding the fashion industry can be for brand owners, and designers, so we do all we can to streamline the process for you. We will show you all the model options we have for in-house bookings, and for location lifestyle sets as well.

3rd step. Send us the tracking number for your incoming package(s) and delivery date via text or email, so we can confirm your package arrival. Once we received the package, we will begin to prep for the shoot. Your clothing will be steamed, organized and inspected to ensure we have everything required and all the art direction notes are clear. We organize your items, so that we can maximize your photo shoot production timelines.

After the photoshoot is completed, we will begin processing hi-resolution images with the proper color settings to ensure clean, consistent images. All the images are captured in RAW format, and are processed, and exported via Capture One software. Your images will then be sent to you via shared Dropbox folder and can be delivered as JPEG, PNG, or TIF, PSD formats. These high resolution images are what your web team will need to build out commercial website platforms, such as Amazon, Shopify and Walmart. We work with retailer and wholesalers, from small boutique brands to large department stores.

4th step. Look through all the images loaded to your Dropbox folder, and start making your selections. You will need a front, side, back, and possibly a detailed view of each item, so you can build out your product page listings. You can also select images to be used for banners, sliders or promotional marketing. We don’t charge by the number of images taken, so you will have many images to choose from and we offer all the views you need. With all these images you have to work with, you will have plenty to use to populate your Google Business Profile. This is something we highly recommend, and will consult you on how best to utilize this free feature that Google provides to all business looking to better their SEO positions. Need retouching? We have some of the best retouchers in the industry working with our clients to dial in the final images and make them ready for prime time.

5th step. Now that you have all the content that you ordered, we will ask that you pay the balance due of your invoice. Once the balance of the invoice has been paid off, we will send you back your items with the return label. Please remember that you are responsible for providing us a paid return shipping label, otherwise we will have to charge extra for this. We greatly appreciate you choosing VSP STUDIOS for all of your professional e-commerce photography needs and if you have any further questions, feel free to contact us for a consultation.

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Organized with consistency and continuity. Arrange the images you sleeted from your shared Dropbox folder, so they flow from the home page banners, to product page thumbnails, to the listings where the final conversion takes place. When the images are working, and the customers are responding with increases in sales, then you know you have done it right. Boosting sales and increasing traffic has always been something that online retailers are looking to gain an edge on the competition. Finding the formula that works for your brand is the key.

A good rule to follow is to maintain the uniformity of your online presentation. The product page listings should have a consistent lighting style, and the models should have similar style, expression and positioning. This helps to tie in how your site “flows” and offers a professional looking site.

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Organize your collection items and create uniform thumbnail images with consistency on your product page listings.

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Every item is photographed on a model with proper fitting and styling, with front, side, and back views.

We assist in matching the right models to help match your clothing with models who are seasoned and feel right for your brand identity. VSP Studios works with all the top agencies in the industry, and has solid relationships of many years. See our recent photoshoot with with one of Elite Models Miami top talents. Every brand has its own style, and finding the right model that fits that style is the key to making the most of your photoshoot investment. We always recommend hiring a model with experience, so you are getting someone who knows how to move on camera. Another detail to consider is to find models who have solid analytics showing that they sell well on e-commerce platforms. We can help you select the right talent for your production.

Our on model fashion photography services is now expanding into videography. By integrating our 360 Product Page Videos into your product pages, you can give the customers a full experience of seeing the item moving on a model. Analytics shows this helps with customers decision making. Seeing is believing, as they say, and we feel the video element of the e-commerce fashion business equation will gain strength and only get more popular. Take a look at the video project we did for one of the biggest women’s wear retailers in the world Lascana.

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Ghost mannequin images help to compliment the on-model images on you product listings.

At VSP STUDIOS we specialize in two types of e-commerce photography: on-model and ghost mannequin photography. Our on-model photography services gives you the opportunity to work with professional models to bring your clothing to life. The second part of our business is the ghost mannequin service we offer, which is a specialty of the fashion industry. We like to call this the appetizer part of the content creation, with the model images being the main course.

During the COVID shutdown, when booking models was at a standstill, the demand for ghost mannequin services expanded greatly. Fashion brands were seeing great increases in web traffic, as people were stuck at home, and shopping became their pass time. The best way to get new product listings up and running quickly was to utilize this service. The demand for this service is still strong today, as retailers saw how adding these specialized and detailed product shots helps to increase conversions. Showing off the apparel items and their true silhouette gives the customers a unique three dimensional view that has proven to be quite effective. Ghost images can also be used for editorial style postings on social media, so VSP Studios has continued to lead the industry by offering this service to fashion retailers. We didn’t invent the invisible ghost mannequin process, we just perfected it, and were first to offer it as a service menu item to masses via key word search on Google. Get a quote for ghost mannequin photography - HERE

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Landscape images allow for hero banners, sliders, and social media content that compliments the product page images of your collection.

Analytics show that the large part of the web traffic fashion sellers see comes from smart phone users. That’s why having content that is vertically formatted or what is called “portrait” mode is key. This is especially true for fashion, as models wearing clothing is best viewed standing up and vertical. This is why we see TikTok, Facebook Stories, Instagram Reels, and other social media apps use primarily portrait style delivery. This is all true, but when conducting photoshoots it’s important to get images that can work for hero banners, or what some call ‘sliders” for the home page of your website. These images are shot in landscape format and are needed dress up the front end of your site, as well as call out header banners.

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Do you do any menswear photo shoots? We specialize on women’s wear, so the majority of our clients are looking for female models, but we do work with some menswear brands throughout the year. Some brands carry supplemental men’s collection that are meant to compliant the women’s items. To keep things in continuity, we shoot both female and male clothing. To see more of our menswear photography, take a look at this menswear blog post we put together covering all that entails for photoshoots with mens apparel collections.

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Select models that have experience in doing lifestyle photography and can offer expression, and movement that helps sell the item.

Shooting with natural light can yield amazing results, and offer you a more organic look and feel.

Get social. Be sure to have an assistant on set who can capture some amazing behind the scenes footage for your marketing team to use on social media. We offer this for free to all of our customers who book with us. Photos and videos shot as “BTS” via smartphone, are loaded to Dropbox along with the main images taken on the day of your photoshoot. Post this content across all your social media accounts, and let your audience know about the new collection items coming soon.

Be sure to have an assistant capture lots of BTS footage, and utilize the photos and videos on social media.

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Prop styling is an important element to consider when shooting on location.

Location lifestyle photoshoots. If a lifestyle location set is what you have chosen for your photoshoot, then be sure to select a location that will compliment your brand and the styles you will be having photographed. Some locations are free, and some will require a rental fee. Depending on your budgeting, the location should offer you the look and feel you need to elevate your brand and convey the message of your brand. When booking a location it’s important to consider the logistics and time required to transport the models and crew to and from, as well as the time required to photograph all the items in your collection. We can help you select the right location, and guide you on how best execute this location production. A key element to consider when going on a location shoot is the prop styling that helps to dress up and dial in the message you are trying to convey. Having the model interact with these elements within the set is a nice way to get a natural lifestyle feel to the final images. See HERE for more info on lifestyle location photography.

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Be sure to choose the proper location that compliments your brands message and matches the styles you re offering.

Amazing locations offer amazing results and can elevate a brands image online.

By integrating both the on-model and ghost mannequin services to your brand, it can elevate your page and rank alongside many other of your competitors. By providing these service together, we can collaborate to come up with the best fit for your company. Understanding your specific market and what types of photos your competitors are using can help you beat the competition and hit the top of the Google leaderboard. Professional e-commerce photography is the key to making your customer’s shopping experience the easiest and is the key to having consistent customers clicking on your website.

A quality image implies a quality product. Showcase your products in the best possible light with multiple angles, close-up details and crisp, clear packaging shots. Contact us and let us help you get your next e-commerce photoshoot heading in the right direction.

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VSP Studios Utilizes the PARABOLIX OMNI LED for LASCANA eCommerce

Fashion is a volatile business that presents itself as an ever evolving landscape to those trying to sell apparel online with any consistency. Even some of the biggest names in the industry have had their ups and downs with finding their footing. A challenge to navigate the situation to say the least. Its these challenges that some find exciting and enticing. To survive in the fashion industry one must be willing to take some calculated risks, and go for it, as they say. I think this is one of the elements that attracts so many to work in the fashion e-commerce industry. I can attest to this, as I am one those people.

Lascana.com - Product Page 360 Video - VSPstudios - featuring model Priscilla Ricart.

Lascana.com - Product Page 360 Video - VSPstudios - featuring model Kia Archer Elite Models Miami.

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As the owner of VSP Studios, my crew and I create fashion lifestyle campaigns, marking editorials, and e-commerce website content for wholesalers and retailers of the fashion industry. Helping our clients present their new apparel collections is our goal, and now we have moved into what we call on-model product page 360 videos.

As fashion sellers try to find the best way to attract, maintain, and raise their conversion rates, videos have emerged as the weapon of choice. By placing short play videos of 10 to 15 seconds on their product page listings, online sellers are finding greater success with offering short play videos of a model showcasing the apparel items. These videos appear as one of the thumbnail options, and are also very organic SEO friendly. The videos offer the customers a way to see the garment moving, how it fits on a real body, and becomes more relatable by delivering content in a way that they are used to. Lets face it, we live in a TikTok world and portrait mode, full screen videos are the way to deliver this fashion content. Users today are very accustomed to story postings, reels, and pretty much all the platforms we use have a video feed of some sort. These same videos have a dual purpose for apparel sellers, as they have rich new content that can be used on social media, as promotions, special announcements, or when they want to boost traffic to a specific collection item. These “French fry delivery” 360 spin videos attract shoppers to click, and dive deeper into the shopping experience. Video content, also allows for more dynamic analytics options for the marketing campaigns can be more effective and get more bang for the buck.

Utilizing short play, product page based videos that convert apparel sales is the future of e-commerce fashion.

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Last year, towards the end of the pandemic closure times, I was contacted by the e-commercre marketing team from Lascana. This fashion brand is owned by the Otto Group (GmbH & Co KG) which is based in Germany, and is one of the world's biggest e-commerce companies on the planet. Based in Hamburg, but with offices in Jacksonville, Florida they operate in more than twenty countries. Anyone in the fashion game today, knows this German based company carries a giant volume of apparel and fashion accessories every year. Being able to work with them would be an amazing opportunity for VSP, and I was excited to show them what we could do.

Their e-commerce team was interested in speaking to VSP Studios about how we were developing these new “product page based videos” specifically formatted for selling and marketing fashion apparel. This was something that I had been working on for quite some time. Using the proper camera, lens, and lighting, and finding the right formula was the trick. After many trail and error attempts, I felt like I finally had the VSP video work flow and gear in place, but there was something missing. What would I be using for my main light?

Lascana Miami Swim Week Collection 2022 - 360 Product Page Video - VSP Studios eCommerce Fashion.

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Looking to updagrde my lighting set up, and find a solution where I can shoot both photos, and videos, I found my way over to Parabolix.com. Having the right modifier is a key to achieving the right lighting that shows off the apparel properly and the new Para 55 was the right choice. Just big enough to cover the entire head to toe of a model standing on set, and with a focusable lighting rod option to dial in as needed. Looking for something more intense and contrasty? Use the focusing rod to adjust the light inward. Looking for a softer light? Focus the light back away from the modifier. I felt like this adjustable capability was going to be the way to deliver the light onto the model. Now all I needed was the right light to go with my new Para 55.

I placed my order for the parabolic modifier, and after speaking to the owner David, he had me sold on buying the entire Parabolix system, which included the amazing QUAD BOOM. This boom arm goes onto my studio crank-roller stand and is the ideal way to use these giant para modifiers. With the lighting head placed on the end of the focusing rod, it makes more sense to have a properly designed boom arm to control the lighting system in a busy fashion studio environment. The design of this boom is made for studio photographer who need to lower or raise the light to dial in as they shoot from set to set.

Once we started talking, David took a look at VSPstudios.net and saw what we do here in Miami. He mentioned that he may have the light I’m looking for to go along with my new para modifier and boom arm. I, of course, was very interested in hearing what he had in mind. I have searched for everything and found the same issues that other content creators have encountered. There are great powerful lights in panel or COB form factors with many good lighting options available, but always an issue of color accuracy and consistency. There was also the fact that I needed something different, so I could achieve a signature VSP look and style. Which is something I am always looking for. David went on to tell me that he was shipping me a prototype LED light that was designed especially to be used with the para modifiers. A cylindrical shaped LED light source with a high CRI, that is capable of putting out enough power to use in my fashion photography work flow.

Being able to shoot the photos as quickly, and seamlessly as possible, shoot a 360 spin video was the ultimate goal. That way I could maintain the amount of content that my clients require me to create each work day. Getting images up on my client’s websites quickly allows them to start selling. Providing color accuracy on the videos would also play a big part of the process, as all online sellers want to cut down on returns due to the color or fit not being right. The videos allow a way to present the product in a way that speaks to these 2 key issues. Being able to deliver high end video content that helps my customers be more efficient in the selling process was my goal when I first began to delvelope the product page video work flow model for VSP Studios.

After testing the new prototype LED light, dialing in the camera system, and post production process, I was ready give it a real world test with a video shoot for Lascana.com. The model was Kia Archer from Elite Models Miami, and the clothing would be a new Spring collection that was soon to go on market. When something great is achieved, it’s never just one thing that makes it. It’s truly a combination of all the elements coming together, and this was just the case. The new lighting set up with the all new OMNI LED LIGHT gave me the ability to keep the color accuracy on point and I could clearly see the difference in the overall quality of the light. The skin tones and fabric details were looking better than ever. I used the Par 55 and I also used a large “strip bank” soft box style, modifier.

Lascana Swimwear Collection - Miami Swim Week 2022

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See the Lascana Miami Swim Week Selections for 2022 - View the collection before they hit the runway!

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We have recently worked with model Priscilla Ricart, one the best swim models in the industry, to present their swim 2022 collection that will showcased at the up coming Lascana Miami Swim Week runway event. We have now completed multiple video productions with Lascana, and have seen how the response from their customer base is a positive one. The VSP team is hoping that we can work more together in the future.

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Interested in learning more about e-commerce fashion, 360 product page video? Click here

Follow us on YouTube for more fashion e-commerce videos.

We have recently worked with model Priscilla Ricart, one the best swim models in the industry, to present their swim 2022 collection that will showcased at the up coming Lascana Miami Swim Week runway event. We have now completed multiple video productions with Lascana, and have seen how the response from their customer base is a positive one, and I am hoping that we can work more together.

We have all heard the term “lighting is everything”, but in this case it truly was. This new LED light fixture was the difference maker I was looking for, so I could dial in the Lascana video content with the right color and tonality. The more I used this light video sets, the more I found it was also allowing me to shoot photos with the same color accuracy. A seamless photo to video photoshoot work flow, allows my team to shoot many items per day, and keep up with the high demand of a our fashion clientele. This new style of content creation where the photo and video work together to present the item for sale is the new norm. In the coming holiday season, you will be seeing more websites offering e-commerce based video content on their listings.

Be sure to check out the Omni LED and try it on your next production. I highly recommend it. See you at Miami Swim Week 2022 in Miami. Let there be light!

Follow us on YouTube for more e-commerce fashion videos.

Victor Sanabrais Photographer