Miami-based e-commerce fashion photography production company, VSP Studios, has done it again! Just in time for swimwear season, VSP Studios has been featured on Victoria's Secret swim collection for Summer 2021. VSP Studios worked alongside designer brand Ochie Swim producing high-quality Ghost Mannequin content for Victoria's Secret online store. Online shoppers associate better quality products with better quality images, and that's where the VSP Studios ghost mannequin process works best. The images showcase your fashion garments in a unique three-dimensional view, allowing the customers to zoom in to see special features like the garment's silhouette and fabric detail. Ghost images are also helpful for getting content out to editorial outlets for product announcements and special sales promotions. Fashion retailers utilize ghost images to help raise customer engagements on their product page listings. The team at VSP has years of experience producing ghost imagery and is one of the leading providers for this service on Google.
Ghost Mannequin Photography
Selling apparel online as an e-commerce wholesaler or retailer requires that your collection be appropriately displayed. Hero banners, product page listings, and social media postings for marketing are part of how apparel sellers present their collections. Showcasing your merchandise with ghost mannequin images attracts the buyer who wants to see the authentic silhouette of the item and get a feel for how it is cut.
It’s essential to prepare for this shift in the marketplace from brick and mortar to e-commerce with a solid online presence. To accomplish this, your fashion brand needs to have top converting, high-quality professional images. Invisible ghost mannequin fashion photography is a vital part of many successful fashion apparel websites, and Amazon product page listings.
Ochie swim chose VSP Studios to photograph their new swim collection via ghost mannequin imagery. VSP Studios specializes in e-commerce fashion apparel content creation. Their team of professionals has over 25 years of experience in the fashion industry. See below on how the creative process for Invisible Ghost Mannequin Photography works.
The Ghost Mannequin Production Process
The product page imagery has to be professionally done right to increase an online shopper’s desire to purchase your products. Starting with the proper equipment, including the right camera, lighting, etc., and most importantly, the suitable photo-ready mannequin. This mannequin is different from the typical retail window display mannequins. These mannequins have detachable parts that allow for an easier set-up and less postproduction processing. Knowing how to light the garments, align the images via Photoshop is the natural talent behind the process.
You will undoubtedly need a hardworking, committed team that knows all the tricks to shoot apparel items properly—styling and prepping each garment, so the items are ready for the photoshoot process. Proper fit of the items on the mannequin is vital to show off the apparel, highlight the client’s merchandise, and help influence the final sales decision. The more work done during this part of the production, the less time and hard work spent in the postproduction.
Next in the process is image processing. For that invisible body effect or “hollow man effect” technique to come to life, a professional digital artist with precise and organized photoshop skills finalizes the images taken into one final image. Finally, photo image manipulation techniques are digital magic that is used to make it all come together.
INTERESTED in ghost mannequin photography for your new collection?
How can I get started?
Contact us for a consultation and to confirm your order. Then, ship us your garments along with a return shipping label. Each garment is steamed and styled to ensure proper fit. Finally, download your high-quality images via Dropbox.
How much does the Ghost mannequin photography cost?
Fashion apparel, ghost mannequin photography fees start at $40 per garment view, depending on clothing style and quantity.
$40 per view for orders of 12 or less.
$35 per view for orders of 13 or more.
10% discount on orders of 50 or more items.
What is included?
The Ghost mannequin photography package includes the photographer fee, digital capture & image processing fee, and the direct uploading of web-ready images to a shared Dropbox folder.
How can I ship my merchandise?
VSP accepts FedEx, USPS, UPS, and DHL. All that is required is an email confirming the tracking order to place you in our workflow system. It is essential to include a return shipping label to safely and adequately guarantee the return of your products.
How do I receive my images?
You will be able to download your high-resolution images via Dropbox instantly. Available in JPEG, PSD, TIFF, and PDF.
How does the approval process function?
We will email you the first image to get your approval on positioning, sizing, and fit so the final images are ready for prime time.
Why choose VSP Studios
With over 25 years of experience working with content creators at the highest level in the fashion industry, VSP Studios is your one-stop shop. We deliver the imagery you need to sell your merchandise. Now that you understand more about the importance of your online imagery click here to learn more about how VSP Studios can help you sell online.