The Confidante’s pool and outdoor area known as “The Backyard” was showcased in the Where Traveler magazine Miami edition.
e-Commerce Vertical Video for Fashion Apparel Marketing & Advertising
The last few years have seen a dramatic shift in internet consumption, as mobile phones have overtaken desktops in the viewing of internet content. Mobile phones were at 65% of total digital usage in 2018 (up from 62% in Q1 2018) – with that number growing daily.
With this massive growth of smart phone consumers using social media apps, and the 4G network giving way to the coming 5G network, video is leading the way with social media marketing. Landscape configured, Youtube style videos are still, and will always be the stronghold of video/motion picture content creators. But, the marketing of fashion brands to consumers via vertically imposed videos, specially formatted for smart phone delivery is on the rise, and only getting stronger.
An analysis report from Ericsson predicts that by 2022, the average smartphone user will spend almost 25 GB of mobile data per day usually on video streaming.
Let's take a look at vertical video marketing, and its effect on the e-commerce industry. VSP Studios has over 25 years experience, and we are excited to share the information that we attained while producing content for our clients based in the fashion apparel industry.
What is Vertical Video Marketing?
Videos have always been watched in a horizontal manner but with the advent of mobile phones, it is common for people to use their mobile phones vertically (portrait mode) more than horizontally (landscape mode).
Fashion is ideally suited for this format. A Model fits best as a vertical image standing, and showcasing apparel items for sale. Youtube recently updated their app to better serve vertical 9:16 formats. Facebook owned apps such as Instagram, and Whatsapp are showing how consumers are increasingly influenced by vertical video content. There is even a vertical film festival, that celebrates the work of short films that were shot in 9:16 portrait orientation.
With a mobile fist initiative in place, marketers have taken to social media apps such as Snapchat, Spotify, Instagram Stories, Facebook Stories, and Facebook Newsfeed to distribute their creative content. The goal is to attract new customers, build brand identity, engage their audience, and convert sales. Vertical video has taken over as the new way to market your brand in the smart phone, e-commerce generation.
Why is vertical content important for your e-commerce business?
When it comes to e-commerce marketing, vertical-oriented videos play an important role for various reasons:
Growth of Mobile Usage
Most eCommerce companies are shifting towards a “mobile-first” approach in their marketing strategies. This is due to the fact that mobile phones have taken over desktop usage to a certain extent, therefore, e-commerce businesses start to look at providing their advertisements and marketing more for the mobile based user rather than desktop users.
In 2017 mobile traffic was around 50.3% which increased to around 52.5% in December 2018. This statistic clearly shows that mobile devices are slowly dominating the market. In the last few years most websites are made responsive so that they naturally adjust to mobile devices. Since vertical video has become the latest trend nowadays, more and more businesses are shifting their focus towards delivering vertical-oriented videos.
Bikini on Demand, a Miami based retailer who specializes in one hour delivery services to South Beach hotels, asked VSP Studios to produce vertical video content for their 2019 marketing campaign. Get your new bikini delivered to your hotel room in an hour. A Miami original! VSP Studios worked exclusively with Bikini on Demand to produce their product page videos, and social media marketing content.
Social audiences moving towards mobile
Social media marketing has also emerged as one of the most popular methods of marketing used by internet businesses to boost their traffic and sales. A recent survey has indicated that by the end of 2019, almost 2.7 billion people will be holding accounts on social media platforms. This is why it is important for a business to turn their focus on social media marketing.
Even the most popular social media platforms have started to embrace vertically-oriented content due to the fact that a large portion of the people use their phones vertically most of the time. Instagram has been the forerunner in embracing vertical video marketing as Instagram Stories are largely vertical-oriented videos. Facebook has also recently added this feature in a different name. The main reason that these popular social media platforms are pushing towards vertical video marketing is that it enables the user to utilize the full screen of the mobile phone without needing to tilt their device.
Instagram even went the extra mile by launching IGTV, which is similar to YouTube for videos, but mainly vertical videos. This clearly shows the love for vertical videos and the importance they play in digital marketing.
By no means are horizontal videos of lesser value than vertical videos, but since mobile users hold their phone vertically for 94% of their total usage time, it only makes sense to serve platform friendly content.
There is also a larger potential for impact, as the data shows vertical videos are more engaging, and have a better completion rate than traditional horizontal videos - https://www.vspstudios.net/vertical-video
Statistics Speak for Themselves
Compared to horizontal video, the vertical videos provide more engagement nearly 4 times that of the horizontal ones on Facebook and 2.5 times on Twitter
Vertical orientation helps people remember the videos more than horizontal videos. It seems people seem to recall videos around 3-9% in ad recall
Vertical videos have almost 90 percent more completion rate when compared with horizontal videos.
Users are reluctant to turn their phones sideways, less than 30% of users tilt their phones and people who do only watch around 14% of the video.
Snapchat reports that almost 7 billion videos are watched daily and most of the videos are vertically oriented
Vertical videos are 3x times more efficient than horizontal videos.
Syncs with user habits
The main reason behind the effectiveness of vertical videos is that it largely syncs with the general usage of the population. Since most people use their phones vertically, and according to a statistic, almost 70% of users are reluctant to rotate their phones. Even video ads created in vertical orientation have more than a 90% completion rate.
Is Vertical Video the Future?
Smart phone usage is only going to grow stronger over time. With every smart phone user having access to a video camera in their hand, and the use of social media apps by these same users growing at a tremendous rate, we can only make one assessment. We are entering a vertical video revolution, and its just getting started. Positioning your brand to take advantage of this new emerging market place with vertical video advertising campaigns leading the way, is quickly becoming the new norm. VSP Studios doesn’t believe that the traditional landscape orientated videos will be a thing of the past. But, we do believe that the future of fashion apparel marketing will utilize this new vertical delivery on a grand scale.
VSP Studios specializes in e-commerce vertical video production for fashion apparel brands, and retailers. Located in Miami, this boutique style studio produces imagery for top selling brands world wide. If you are looking for social media marketing content to sell your product line, or you need to update your product pages, and increase your conversions, VSP Studios delivers imagery that sells your merchandise.
Contact us for a consultation - info@VSPstudios.net
e-Commerce Fashion Photography • VSP Studios • Neiman Marcus • Revel Rey Swim Collection 2019
Audrey Swanson, the owner, and designer for Revel Rey contacted Victor Sanabrais of VSP Studios to photograph her swim, and resort wear collections for Summer 2019.
Congratulations Audrey on your amazing designs, and great success!
e-Commerce fashion photography services • VSP Studios • Neiman Marcus • Revel Rey Swim Collection 2019
Client: Revel Rey
Designer: Audrey Swanson
Model: Greta Jimenez
Agency: The Syndical
HMU: Khadine Ali
Photographer: Victor Sanabrais
VSP Studios specializes in e-commerce on-model photography, ghost mannequin photography, and video content production for fashion apparel brands, and retailers. Located in Miami's upper east side, this boutique loft studio produces imagery for top selling brands world wide. VSP Studios delivers images that sell your fashion based merchandise online.
Victor Sanabrais founder of VSP Studios, located in Miami, was featured in Forbes online. The photos were taken at The Spa at The Confidante hotel located at 4041 Collins Ave Miami Beach, Florida, United States, 33140.
Model: Priscilla Ricart ; @Priricart
How Ghost Mannequin Photography Helps Apparel Clothing Retailers Sell Online
When it comes to selling apparel items online, e-commerce retailers, and wholesalers use ghost mannequin photography to display their merchandise. This is the easiest way to photograph clothing quickly, and effectively for e-commerce websites. With a three dimensional presentation of the garment, this style offers customers a unique look, and feel to the item for sale.
Hiring models is a more time consuming commitment, and requires higher production costs. Ghost mannequin images have a high return on investment, as these images convert well with online shoppers, and require less production time, and fees.
We used to see traditional mannequins being used online to present an item for sale. The mannequin itself was fully visible. Things have changed, and it is largely believed now that mannequins are distracting, and this is why ghost mannequins came into existence in todays e-commerce fashion photography market place.
What Is Ghost Mannequin Photography?
Ghost Mannequin Photography is the latest trend followed by many online websites to showcase their apparel designs, as it helps to provide users with a better shopping experience. It helps apparel sellers to attract new customers to their websites, retain existing customers, and boost sales, as the ghost mannequin imagery is easier to mange when showcasing a new collection.
Mannequins allow the garments to hold their shape, and gives the final product images a 3D effect, thereby increasing their desirability to online shoppers. The clothing appears to be on a body, but the body is invisible. Thus the name “hollow man effect” or “invisible man effect” are also used when referring to this kind of product photography.
Professional ghost mannequin photography is all about using a proper photo-ready mannequin that has removable parts. This allows for easier removal of the mannequin in the post production, photoshop image processing that takes place after the garment has been photographed.
How to Create the Ghost Mannequin Effect
When creating the ghost mannequin effect, most professionals employ photography mannequins, or they can even use real models. Only an experienced, and professional apparel photographer has the skill, and experience to create the perfect ghost mannequin effect. The first thing in ghost mannequin photography is that you need to take photographs in different angles of the model, or mannequin wearing the particular clothing item.
Professional apparel photographers use mannequin forms specifically made for ghost mannequin photography. Mannequins used in retail stores to display clothing are not going to give you the pro level results. if you are not a professional photographer, then using ghost mannequins for your apparel clothing can be a bit tricky. Only a professional photographer using a proper mannequin knows the proper angle combinations, along with photo image manipulations techniques to get the perfect looking image.
When creating ghost mannequin images, the photographer often takes photos of the clothing apparel on the mannequin in various angles, so that they can later align the pieces together, via “image compositing”, resulting in a 3D appearance. The shape, and position of the mannequin is also critical, as the garments must fit properly, to allow for the best results.
This style of product photography gives life to your apparel merchandise.
While photographing the product, it is important that the camera is position at the correct angle. It should be positioned almost with the chest level area when you are taking a photo of a t-shirt or womens tops. While photographing the bottoms, it positions across the hip area. Knowing all the tricks of the trade helps to ensure the best possible end results. There are many photograph studios offering this service, but only a handful are truly masters of this craft.
Why Ghost Mannequin is Important for Apparel Clothing Retailers?
Online sales have also picked in a big way. Websites have started adopting various ways to make sure their products are showcased in the best possible manner to attract customers, and give them the feeling that they are looking at how the real product will appear when worn.
Many brands prefer to shoot all of their clothing items using the ghost mannequin style to maintain consistency, and uniformity with in their website shop pages.
One of the most important aspects of a successful online store is how you showcase your products. How you display your garments online plays an important role in your customers deciding whether to buy the product or not. This is where ghost mannequins have become a huge trend among clothing retailers, as it helps them to showcase the products in a realistic, and unique manner.
A few years back, all you would see is most sites opting to employ real models to showcase their apparel, as it gave the customers a feeling of how it would look when it is worn. As production costs, time lines to get to market, and profit margins all get squeezed, utilizing ghost mannequins has become quite popular. Seeing the product with no model, or mannequin to distract your purchasing decision, is a factor that plays into converting sales.
Keep the focus firmly on your product, and showcase your clothing merchandise with the latest, most cost effective delivery method. Choosing ghost mannequin photography to display your apparel on your web site has shown to be highly successful for many of the top online retailers. Complimenting these product shots with on-model imagery, that shows off a “lifestyle branding” element, or “look book” style pictorial, yields the best results.
Depending on your brands visual message objectives, operational budget, and art direction desires, ghost mannequin product photography may be the best way to updater your site with images that sell your inventory. When choosing to use this method, be sure to find a professional photography studio that has the proven experience, and portfolio that proves they can deliver high quality imagery.
VSP studios specializes in e-commerce photography, and high end ghost mannequin photography production services for fashion apparel brands, and retailers. Located in the MiMo Miami district, this boutique style studio produces imagery for top selling brands world wide. If your brand requires ghost mannequin photography to sell clothing items, or you need to update your shopping cart, point-of-sale photos with on-model photography, VSP Studios delivers images that sell your merchandise.
Contact here for a consultation - info@VSPstudios.net
ABOUT THE BRAND
“Designed by one woman who refused to settle, the Ultimate Sports Bra will change the way you view support.” As seen on ABC’s Shark Tank they were able to blow the judges away with their unique product using technology that allows you to customize your fit. Since Shark Tank, they’ve put their bra to the test, going head-to-head against the leading sports bra brands.
“SHEFIT was scientifically proven to reduce bounce 33% more than the competition. Let us support the girls so you can stay focused on what’s important.”
“We are determined to change a broken industry, one bra at a time. The fitness industry has defined what a ‘fit woman’ looks like. We decided it was time to demolish that stigma. We proudly stand with women of all shape and sizes. We stand behind our Sisterhood. We tell your stories. We use you in our marketing. And, we LOVE to hear from you. Our Customer Support Team will make sure you are taken care of and our Social Team loves to chat with you! We proudly give back to women by supporting local charities and giving the gift of support to women who need it most.”
CLOTHING OF THE JUNGLE
Inspired by mother nature and all of what she has to offer from all around the globe. Art of Originality Clothing aims to bring to you parts of their travel journeys in the creation of each of their designs. Take a look at our shoot with Models Gabriella Katia and Ashley Arre shot at Jungle Island located on Watson Island, Miami, Florida by Victor Sanabrais Photographer.
ABOUT THE BRAND
“We are committed to helping you to live your best life all while being authentic and transparent while doing so. AOOC promotes the free spirited, energetic, healthy, vital, loving wanderlust that you are.”
“We take the time and patience to handcraft each piece from the beginning to end. We believe that feeling great while creating these pieces assures that you feel even better when wearing them.”- AOOC
MEET THE MODELS
SOCIAL MEDIA - @ashley.arre
The Real South Beach Magazine
Beauty From Down Under
Australian Model Megan Blake Irwin currently represented by IMG Models as well as DAS Model Management recently shot with VSP Studios and Victor Sanabrais Photographer for The Real South Beach Magazine located at the luxurious Art Deco Styled South Beach Hotel The Confidante Miami Beach. Swimwear worn on set provided by King Dogma.
Shot on set by Victor Sanabrais Photographer
The Confidante Miami Beach
REVEL IN MIAMI’S GOLDEN ERA GLAMOUR
Miami’s midcentury age ushered in stunning Art Deco architecture, eclectic eateries, and a cosmopolitan charm that remains with the city today. At The Confidante Miami Beach, originally opened in the 1940s, you’ll experience sentiments of the past, the midcentury modern design, and an ideal oceanfront Miami Beach escape.
For more information on the luxurious South Beach hotel check out The Confidante Miami Beach.
King Dogma Swimwear
King Dogma is a new and exciting Latin inspired luxury swimwear with an universal approach in philosophy and design.
About The Brand
“Our muse feels empowered by the essence of “The Real Affair”; one that while smart, seductive, magnificent, and sophisticated, dares to be a KING; a ruler and a leader with a rebel within, striving for individuality, happiness and a well-balanced life, but always willing to sin a little and have some fun!”
“Manufactured in Colombia with the highest standards of quality, beautiful hi-tech fabrics, unique original prints and delicate details and trims; our collections are tastefully designed for the Modern Woman with styles that range from the timeless to the avant garde, yet keeping our vision and the heart of the brand’s unique signature aesthetic and a quest for the exquisite and the exotic in every piece.” - King Dogma