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VSP Studios featured in a Where Traveler Magazine this summer

The Confidante’s pool and outdoor area known as “The Backyard” was showcased in the Where Traveler magazine Miami edition.

VSP Studios E-Commerce fashion photography featured in Where Traveler magazine, showcasing The Confidante Hotel Miami Beach

Victor Sanabrais from VSP Studios E-Commerce fashion photography, captured summer sensations while shooting The Confidante Hotel’s recently launched floatie menu and custom pull - up amenity cart.

Where Miami Traveler, The Confidante Hotel Miami Beach, VSP Studios leader in E-Commerce fashion photography
The Confidante Hotel showcased in Where Traveler Miami this summer, photographed by leading E-Commerce fashion photography VSP Studios

To learn more about VSP Studios E-Commerce fashion photography click on the link provided. https://www.vspstudios.net

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e-Commerce Vertical Video for Fashion Apparel Marketing & Advertising

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e-Commerce Vertical Video for Fashion Apparel Marketing & Advertising

The last few years have seen a dramatic shift in internet consumption, as mobile phones have overtaken desktops in the viewing of internet content. Mobile phones were at 65% of total digital usage in 2018 (up from 62% in Q1 2018) – with that number growing daily. 

With this massive growth of smart phone consumers using social media apps, and the 4G network giving way to the coming 5G network, video is leading the way with social media marketing. Landscape configured, Youtube style videos are still, and will always be the stronghold of video/motion picture content creators. But, the marketing of fashion brands to consumers via vertically imposed videos, specially formatted for smart phone delivery is on the rise, and only getting stronger.

An analysis report from Ericsson predicts that by 2022, the average smartphone user will spend almost 25 GB of mobile data per day usually on video streaming. 

Let's take a look at vertical video marketing, and its effect on the e-commerce industry. VSP Studios has over 25 years experience, and we are excited to share the information that we attained while producing content for our clients based in the fashion apparel industry.

What is Vertical Video Marketing?

Videos have always been watched in a horizontal manner but with the advent of mobile phones, it is common for people to use their mobile phones vertically (portrait mode) more than horizontally (landscape mode).

Fashion is ideally suited for this format. A Model fits best as a vertical image standing, and showcasing apparel items for sale. Youtube recently updated their app to better serve vertical 9:16 formats. Facebook owned apps such as Instagram, and Whatsapp are showing how consumers are increasingly influenced by vertical video content. There is even a vertical film festival, that celebrates the work of short films that were shot in 9:16 portrait orientation. 

With a mobile fist initiative in place, marketers have taken to social media apps such as Snapchat, Spotify, Instagram Stories, Facebook Stories, and Facebook Newsfeed to distribute their creative content. The goal is to attract new customers, build brand identity, engage their audience, and convert sales. Vertical video has taken over as the new way to market your brand in the smart phone, e-commerce generation.



Why is vertical content important for your e-commerce business?

When it comes to e-commerce marketing, vertical-oriented videos play an important role for various reasons:

Growth of Mobile Usage

Most eCommerce companies are shifting towards a “mobile-first” approach in their marketing strategies. This is due to the fact that mobile phones have taken over desktop usage to a certain extent, therefore, e-commerce businesses start to look at providing their advertisements and marketing more for the mobile based user rather than desktop users. 

In 2017 mobile traffic was around 50.3% which increased to around 52.5% in December 2018. This statistic clearly shows that mobile devices are slowly dominating the market. In the last few years most websites are made responsive so that they naturally adjust to mobile devices. Since vertical video has become the latest trend nowadays, more and more businesses are shifting their focus towards delivering vertical-oriented videos.

e-Commerce Fashion Apparel Product Page Video Production

Bikini on Demand, a Miami based retailer who specializes in one hour delivery services to South Beach hotels, asked VSP Studios to produce vertical video content for their 2019 marketing campaign. Get your new bikini delivered to your hotel room in an hour. A Miami original! VSP Studios worked exclusively with Bikini on Demand to produce their product page videos, and social media marketing content.

Social audiences moving towards mobile

Social media marketing has also emerged as one of the most popular methods of marketing used by internet businesses to boost their traffic and sales. A recent survey has indicated that by the end of 2019, almost 2.7 billion people will be holding accounts on social media platforms. This is why it is important for a  business to turn their focus on social media marketing. 

Even the most popular social media platforms have started to embrace vertically-oriented content due to the fact that a large portion of the people use their phones vertically most of the time. Instagram has been the forerunner in embracing vertical video marketing as Instagram Stories are largely vertical-oriented videos. Facebook has also recently added this feature in a different name. The main reason that these popular social media platforms are pushing towards vertical video marketing is that it enables the user to utilize the full screen of the mobile phone without needing to tilt their device.

Instagram even went the extra mile by launching IGTV, which is similar to YouTube for videos, but mainly vertical videos. This clearly shows the love for vertical videos and the importance they play in digital marketing.                                                

By no means are horizontal videos of lesser value than vertical videos, but since mobile users hold their phone vertically for 94% of their total usage time, it only makes sense to serve platform friendly content. 

There is also a larger potential for impact, as the data shows vertical videos are more engaging, and have a better completion rate than traditional horizontal videos - https://www.vspstudios.net/vertical-video

Statistics Speak for Themselves

  • Compared to horizontal video, the vertical videos provide more engagement nearly 4 times that of the horizontal ones on Facebook and 2.5 times on Twitter

  • Vertical orientation helps people remember the videos more than horizontal videos. It seems people seem to recall videos around 3-9% in ad recall

  • Vertical videos have almost 90 percent more completion rate when compared with horizontal videos.

  • Users are reluctant to turn their phones sideways, less than 30% of users tilt their phones and people who do  only watch around 14% of the video.

  • Snapchat reports that almost 7 billion videos are watched daily and most of the videos are vertically oriented

  • Vertical videos are 3x times more efficient than horizontal videos.

Syncs with user habits

The main reason behind the effectiveness of vertical videos is that it largely syncs with the general usage of the population. Since most people use their phones vertically, and according to a statistic, almost 70% of users are reluctant to rotate their phones. Even video ads created in vertical orientation have more than a 90% completion rate. 


See the VSP Studios Youtube page for more video content.

Is Vertical Video the Future?

Smart phone usage is only going to grow stronger over time. With every smart phone user having access to a video camera in their hand, and the use of social media apps by these same users growing at a tremendous rate, we can only make one assessment. We are entering a vertical video revolution, and its just getting started. Positioning your brand to take advantage of this new emerging market place with vertical video advertising campaigns leading the way, is quickly becoming the new norm. VSP Studios doesn’t believe that the traditional landscape orientated videos will be a thing of the past. But, we do believe that the future of fashion apparel marketing will utilize this new vertical delivery on a grand scale.


Vertical video ads provide a big, beautiful canvas to deliver your message on mobile and allow engagement with your customers in a way that fits their viewing preferences. We recommend adding both vertical and horizontal video assets to the same campaign for maximum brand impact.
— Google


VSP Studios specializes in e-commerce vertical video production for fashion apparel brands, and retailers. Located in Miami, this boutique style studio produces imagery for top selling brands world wide. If you are looking for social media marketing content to sell your product line, or you need to update your product pages, and increase your conversions, VSP Studios delivers imagery that sells your merchandise. 

Contact us for a consultation - info@VSPstudios.net 

























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Revel Rey Swim/Resort for Neiman Marcus by Victor Sanabrais Photographer

e-Commerce fashion photography services VSP Studios-Neiman Marcus Revel Rey Swim Collection 2019

e-Commerce Fashion Photography • VSP Studios • Neiman Marcus • Revel Rey Swim Collection 2019

Audrey Swanson, the owner, and designer for Revel Rey contacted Victor Sanabrais of VSP Studios to photograph her swim, and resort wear collections for Summer 2019.

The one pieces, bikini sets, and cover ups were photographed for Neiman Marcus at VSP Studios Miami location, with model Greta Jimenez of The Syndical agency.

Congratulations Audrey on your amazing designs, and great success!

Revel Rey "Audrey" floral-print crepe coverup duster with lace trim.

e-Commerce fashion photography services • VSP Studios • Neiman Marcus • Revel Rey Swim Collection 2019

Client: Revel Rey

Designer: Audrey Swanson

Model: Greta Jimenez

Agency: The Syndical

HMU: Khadine Ali

Photographer: Victor Sanabrais

@VSPstudiso

VSP Studios specializes in e-commerce on-model photography, ghost mannequin photography, and video content production for fashion apparel brands, and retailers. Located in Miami's upper east side, this boutique loft studio produces imagery for top selling brands world wide. VSP Studios delivers images that sell your fashion based merchandise online.

Learn more about VSP Studios

Revel Rey Swimwear-Greta Jimenez-VSP Studios Miami-BTS
SP Studios Miami-Neiman Marcus-Revel Rey Swim e-commerce fashion

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How Ghost Mannequin Photography Helps Apparel Clothing Retailers Sell Online

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

How Ghost Mannequin Photography Helps Apparel Clothing Retailers Sell Online

When it comes to selling apparel items online, e-commerce retailers, and wholesalers use ghost mannequin photography to display their merchandise. This is the easiest way to photograph clothing quickly, and effectively for e-commerce websites. With a three dimensional presentation of the garment, this style offers customers a unique look, and feel to the item for sale.

Hiring models is a more time consuming commitment, and requires higher production costs. Ghost mannequin images have a high return on investment, as these images convert well with online shoppers, and require less production time, and fees.

We used to see traditional mannequins being used online to present an item for sale. The mannequin itself was fully visible. Things have changed, and it is largely believed now that mannequins are distracting, and this is why ghost mannequins came into existence in todays e-commerce fashion photography market place.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

What Is Ghost Mannequin Photography?

Ghost Mannequin Photography is the latest trend followed by many online websites to showcase their apparel designs, as it helps to provide users with a better shopping experience. It helps apparel sellers to attract new customers to their websites, retain existing customers, and boost sales, as the ghost mannequin imagery is easier to mange when showcasing a new collection.

Mannequins allow the garments to hold their shape, and gives the final product images a 3D effect, thereby increasing their desirability to online shoppers. The clothing appears to be on a body, but the body is invisible. Thus the name “hollow man effect” or “invisible man effect” are also used when referring to this kind of product photography.

Professional ghost mannequin photography is all about using a proper photo-ready mannequin that has removable parts. This allows for easier removal of the mannequin in the post production, photoshop image processing that takes place after the garment has been photographed.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

How to Create the Ghost Mannequin Effect

When creating the ghost mannequin effect, most professionals employ photography mannequins, or they can even use real models. Only an experienced, and professional apparel photographer has the skill, and experience to create the perfect ghost mannequin effect. The first thing in ghost mannequin photography is that you need to take photographs in different angles of the model, or mannequin wearing the particular clothing item.

Professional apparel photographers use mannequin forms specifically made for ghost mannequin photography. Mannequins used in retail stores to display clothing are not going to give you the pro level results. if you are not a professional photographer, then using ghost mannequins for your apparel clothing can be a bit tricky. Only a professional photographer using a proper mannequin knows the proper angle combinations, along with photo image manipulations techniques to get the perfect looking image.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

When creating ghost mannequin images, the photographer often takes photos of the clothing apparel on the mannequin in various angles, so that they can later align the pieces together, via “image compositing”, resulting in a 3D appearance. The shape, and position of the mannequin is also critical, as the garments must fit properly, to allow for the best results.

This style of product photography gives life to your apparel merchandise.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

While photographing the product, it is important that the camera is position at the correct angle. It should be positioned almost with the chest level area when you are taking a photo of a t-shirt or womens tops. While photographing the bottoms, it positions across the hip area. Knowing all the tricks of the trade helps to ensure the best possible end results. There are many photograph studios offering this service, but only a handful are truly masters of this craft.

Why Ghost Mannequin is Important for Apparel Clothing Retailers?

Online sales have also picked in a big way. Websites have started adopting various ways to make sure their products are showcased in the best possible manner to attract customers, and give them the feeling that they are looking at how the real product will appear when worn.

Many brands prefer to shoot all of their clothing items using the ghost mannequin style to maintain consistency, and uniformity with in their website shop pages.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

One of the most important aspects of a successful online store is how you showcase your products. How you display your garments online plays an important role in your customers deciding whether to buy the product or not. This is where ghost mannequins have become a huge trend among clothing retailers, as it helps them to showcase the products in a realistic, and unique manner.

A few years back, all you would see is most sites opting to employ real models to showcase their apparel, as it gave the customers a feeling of how it would look when it is worn. As production costs, time lines to get to market, and profit margins all get squeezed, utilizing ghost mannequins has become quite popular. Seeing the product with no model, or mannequin to distract your purchasing decision, is a factor that plays into converting sales.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

Keep the focus firmly on your product, and showcase your clothing merchandise with the latest, most cost effective delivery method. Choosing ghost mannequin photography to display your apparel on your web site has shown to be highly successful for many of the top online retailers. Complimenting these product shots with on-model imagery, that shows off a “lifestyle branding” element, or “look book” style pictorial, yields the best results.

Depending on your brands visual message objectives, operational budget, and art direction desires, ghost mannequin product photography may be the best way to updater your site with images that sell your inventory. When choosing to use this method, be sure to find a professional photography studio that has the proven experience, and portfolio that proves they can deliver high quality imagery.

VSP studios specializes in e-commerce photography, and high end ghost mannequin photography production services for fashion apparel brands, and retailers. Located in the MiMo Miami district, this boutique style studio produces imagery for top selling brands world wide. If your brand requires ghost mannequin photography to sell clothing items, or you need to update your shopping cart, point-of-sale photos with on-model photography, VSP Studios delivers images that sell your merchandise.

Contact here for a consultation - info@VSPstudios.net 



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SHEFIT

SHEFIT APPAREL

SHEFIT BRA, Fashion Photography, E-Commerce Photography, Sports Bra

ABOUT THE BRAND

“Designed by one woman who refused to settle, the Ultimate Sports Bra will change the way you view support.” As seen on ABC’s Shark Tank they were able to blow the judges away with their unique product using technology that allows you to customize your fit. Since Shark Tank, they’ve put their bra to the test, going head-to-head against the leading sports bra brands.

SHEFIT was scientifically proven to reduce bounce 33% more than the competition. Let us support the girls so you can stay focused on what’s important.”

Take a look at some of our ghost mannequin product shots taken by Victor Sanabrais Photographer at VSP Studios.

FOR WOMEN OF ALL SHAPES AND SIZES, SHEFIT BEATS THE BOUNCE AND LIFTS OUR CONFIDENCE.
WE BELIEVE WE’RE EXCEPTIONAL THE WAY WE ARE. WE DESERVE ESSENTIAL GEAR THAT RISES TO THE OCCASION. WE NEED A BRA THAT REFUSES TO SETTLE.
Victor Sanabrais Photographer, VSP Studios, E-Commerce Photography, Fashion Photography, Miami
WITH UNPARALLELED, SCIENTIFICALLY-BACKED SUPPORT, WE FINALLY MOVE THE WAY WE WERE BORN TO.

THE SISTERHOOD

SUPPORT THAT GOES BEYOND THE BRA

“We are determined to change a broken industry, one bra at a time. The fitness industry has defined what a ‘fit woman’ looks like. We decided it was time to demolish that stigma. We proudly stand with women of all shape and sizes. We stand behind our Sisterhood. We tell your stories. We use you in our marketing. And, we LOVE to hear from you. Our Customer Support Team will make sure you are taken care of and our Social Team loves to chat with you! We proudly give back to women by supporting local charities and giving the gift of support to women who need it most.”

JOIN US. TRY SOMETHING NEW, EXPECT SOMETHING BETTER”
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SHOP THEIR COLLECTIONS - Available at www.shefit.com

STAY UPDATED ON THEIR SOCIAL MEDIA - @shefitapparel

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ART OF ORIGINALITY CLOTHING

Miami Photographer, Fashion Photographer, Jungle Island, Miami Model, Models, Fashion, Nature, Travel, Miami, Gabriella Katia, VSP Studios, Victor Sanabrais Photographer,

CLOTHING OF THE JUNGLE

Inspired by mother nature and all of what she has to offer from all around the globe. Art of Originality Clothing aims to bring to you parts of their travel journeys in the creation of each of their designs. Take a look at our shoot with Models Gabriella Katia and Ashley Arre shot at Jungle Island located on Watson Island, Miami, Florida by Victor Sanabrais Photographer.


ABOUT THE BRAND

“We are committed to helping you to live your best life all while being authentic and transparent while doing so. AOOC promotes the free spirited, energetic,  healthy, vital, loving wanderlust that you are.”

“We take the time and patience to handcraft each piece from the beginning to end. We believe that feeling great while creating these pieces assures that you feel even better when wearing them.”- AOOC

“Our collections offer several designs and styles that can be customized for all women. From swimwear to luxury resort wear and customized jewelry for special events we guarantee that you will feel as amazingly confident while wearing our designs.”- AOOC
Miami Photographer, Fashion Photographer, Fashion Photography, Victor Sanabrais Photographer, VSP Studios, Fashion, Swimwear, Jungle Island, Miami, Florida, Gabriella Katia, Ashley Arre, Art of Originality Clothing
VSP Studios, Fashion Photographer, Miami Photographer, Swimwear, Bikini, Summer, Gabriella Katia, Ashley Arre, Victor Sanabrais Photographer, Jungle Island, Watson Island, Miami, Florida, Art of Originality Clothing

SHOP THE COLLECTION - Available at https://www.originalaooc.com

STAY UPDATED ON THEIR SOCIAL MEDIA - @artoforiginalityclothing


MEET THE MODELS

GABRIELLA KATIA

Gabriella Katia is a longtime model who's made repeat appearances at Miami Swim Week. She is not only known for her model work but also for being the mother of her celebrity pet monkeys Diddy Kong & Yetti Kong with over 1 Million Followers on Instagram.

SOCIAL MEDIA - @gabriellakatia

Ashley Arre

The Miami Model Ashley Arre has most recently made her appearance on both Maxim in Bali & Maxim in Thailand

Make sure to check out her interview with Maxim Australia in http://www.maxim.com.au/archives/8404 talking everything about her trip to Thailand and as well as her experience in the fashion industry.

SOCIAL MEDIA - @ashley.arre


JUNGLE ISLAND

Jungle Island is a newly relaunched eco-adventure park on Watson Island, Miami, Florida, United States.

BOOK YOUR VISIT - NOW

Jungle Island, Miami Photographer, Fashion Photographer, Gabriella Katia, Ashely Arre, VSP Studios, Victor Sanabrais Photographer, Art of Originality Clothing, Watson Island, Miami, Florida, Bikini, Swimwear, Summer, Photography

BEHIND THE SCENES

Take a quick look behind the scenes of our shoot with Art of Originality Clothing at Jungle Island located on Watson Island, Miami, Florida by Victor Sanabrais Photographer

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The Real South Beach Magazine

The Real South Beach Magazine

Fashion Photographer, Khadiline Beauty, E-Commerce Photographer, Fashion, Swimwear Model, Swimwear, King Dogma, The Real South Beach Magazine, VSP Studios, DAS Model Management, IMG Models, Megan Blake Irwin, Bikini On Demand, The Confidante Miami Beach, Victor Sanabrais Photographer, South Beach, Fashion Photography, E-Commerce

Beauty From Down Under

Australian Model Megan Blake Irwin currently represented by IMG Models as well as DAS Model Management recently shot with VSP Studios and Victor Sanabrais Photographer for The Real South Beach Magazine located at the luxurious Art Deco Styled South Beach Hotel The Confidante Miami Beach. Swimwear worn on set provided by King Dogma.

Shot at the South Beach Hotel The Confidante Miami Beach by Victor Sanabrais Photographer

E-Commerce, Fashion Photographer, Miami, South Beach, Victor Sanabrais Photographer, The Confidante Miami Beach, Bikini On Demand, Megan Blake Irwin, IMG Models, Das Model Management, VSP Studios, The Real South Beach Magazine, King Dogma, Swimwear, Model, Fashion, E-commerce Photographer, Khadine Beauty, Fashion Photography
Megan Blake Irwin, The Real South Beach Magazine, E-commerce, Fashion Photography, Fashion Photographer, Victor Sanabrais Photographer, VSP Studios, Miami Beach, Miami, South Beach, IMG Models, Das Model Management, The Confidante Miami Beach, Bikini On Demand, Khadine Beauty

The Confidante Miami Beach

REVEL IN MIAMI’S GOLDEN ERA GLAMOUR

The Confidante Miami Beach, Hotel, Miami Beach, South Beach, Fashion Photographer, Fashion Photography, Photographer, Victor Sanabrais Photographer,

Miami’s midcentury age ushered in stunning Art Deco architecture, eclectic eateries, and a cosmopolitan charm that remains with the city today. At The Confidante Miami Beach, originally opened in the 1940s, you’ll experience sentiments of the past, the midcentury modern design, and an ideal oceanfront Miami Beach escape.

South Beach, Miami Beach, Miami, Fashion Photographer, Photography, Fashion Photographer, Miami Photographer, E-Commerce, The Confidante Miami Beach, Hotel, Miami Life, Pool, VSP Studios, Victor Sanabrais Photographer
Victor Sanabrais Photographer, Photographer, Photography, Fashion Photographer, Miami Beach, Miami, South Beach, The Confidante Miami Beach, Paradise, Summer, The Real South Beach Magazine

For more information on the luxurious South Beach hotel check out The Confidante Miami Beach.


King Dogma Swimwear

King Dogma is a new and exciting Latin inspired luxury swimwear with an universal approach in philosophy and design.

About The Brand

“Our muse feels empowered by the essence of “The Real Affair”;  one that while smart, seductive, magnificent, and sophisticated, dares to be a KING; a ruler and a leader with a rebel within, striving for individuality, happiness and a well-balanced life,  but always willing to sin a little and have some fun!”

“Manufactured in Colombia with the highest standards of quality, beautiful hi-tech fabrics, unique original prints and delicate details and trims; our collections are tastefully designed for the Modern Woman with styles that range from the timeless to the avant garde, yet keeping our vision and the heart of the brand’s unique signature aesthetic and a quest for the exquisite and the exotic in every piece.” - King Dogma

Megan Blake Irwin, IMG Models, DAS Model Management, Fashion Photographer, Fashion Photography, Photographer, Victor Sanabrais Photographer, VSP Studios, Miami, South Beach, Miami Beach, Summer, Beach, Swimwear, Bikini On Demand, King Dogma, Fashion, Khadine Beauty

Model: Megan Blake Irwin

Hair & Makeup: Khadine Beauty

Swimwear provided by King Dogma

Available at Bikini On Demand


Megan Blake Irwin

Megan Irwin, a Australian model is represented by IMG Models as well as DAS Model Management.

IMG Models, DAS Model Management, South Beach, Miami, Miami Beach, The Real South Beach Magazine, Megan Blake Irwin, Summer, The Confidante Miami Beach, E-Commerce, Fashion Photographer, Fashion Photography, Miami Photographer, Victor Sanabrais Photographer, VSP Studios, Bikini On Demand, King Dogma, Swimwear, Khadine Beauty

Behind The Scenes

Take a look behind the scenes with VSP Studios and Victor Sanabrais Photographer as they photograph Megan Blake Irwin wearing swimwear provided by King Dogma at The Confidante Miami Beach for The Real South Beach Magazine.

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