High-end fashion houses and prestigious designer brands depend on exquisitely crafted photography and videography to showcase their exclusive apparel online. VSPstudios is a top source for this important content. Leading clients worldwide rely on us to deliver their valuable products with meticulous care and precise handling throughout the production work flow. We help to elevate their online presence by creating stylish, strong branding assets for their websites and marketing campaigns. We create attention grabbing images for leading luxury fashion brands with a primary focus on women’s apparel.
Fashion Apparel Photography & Video • Ghost Mannequin Photography
Within our creative studio, we translate brand narratives into high impact imagery and video, recognizing the crucial role these assets play in the competitive e-commerce landscape. At VSP we have a goal, which is to enhance our client’s online presence and marketing efforts with impactful content that resonates luxury and sophistication.
Our process begins with building a strong connection and clear communication with our clients. We take the time to understand their unique brand identity, target audience, and specific requirements for each project. We pride ourselves on our attention to detail and our ability to tailor our services to meet the diverse needs of our global clientele. Whether it's capturing the perfect lighting to highlight the intricate details of a designer gown or creating a dynamic video showcasing the latest seasonal collection, we are dedicated to delivering exceptional results.
For our clients who require on-model photography, we help guide them with selecting the model. The casting process begins with understanding the client's specific vision and assets needs. We then leverage our network. Collaborating with top model agencies ensures access to a diverse talent pool. This guarantees the perfect fit and look on the models. Helping our clients get the right talent provides seamless integration, maximizing the impact of the final product and client satisfaction. Detailed wardrobe styling and makeup consultations are key during this chapter of the pre-production process. This ensures the models perfectly embody the campaign's essence.
Next, we carefully and meticulously plan the photoshoot location and the lighting setup to ensure the overall look of the shoot maintains the style that compliments the brands vision. Whether we are in the studio or on location, we use our years of experience to maximize our efforts and work efficiently and effectively for our clients. Lighting tests are crucial; we carefully customize and adjust settings to capture the desired mood. This ensures the final images perfectly reflect the client's vision. Determining the final look of the images is all part of the lighting test process.
The next step of our process is when the shipment arrives. We ask all of our clients for a detail inventory and shot list. This ensures that we stay on point with the coming and going of all our clients apparel items, and gives us the direction required to polish the final styling points during the photoshoot. That way we capture every feature and call-out that each apparel item has listed on the product descriptions. Accurate descriptions and numbered items prevent confusion, streamlining the post-production process. This detailed approach guarantees client satisfaction and a more streamlined work flow relationship.
Our team then uses this information to create a photoshoot game plan, and organize the looks the model will be wearing. Each garment is carefully steamed to remove wrinkles and ensure a pristine presentation for photography and videography. This preparation is crucial for high quality images. Detailed tags are attached to every item, referencing the inventory list for seamless organization and tracking throughout the shoot. Inventory gets checked against the list, confirming all items are present and accounted for. This ensures that no piece is overlooked. The organized approach minimizes delays, allowing us to begin the actual shooting phase smoothly and efficiently, maximizing our time in the studio. This system promotes greater overall productivity.
The day of the production starts when the chosen crew arrives. The stylist, model and hair and makeup artist are first to get on set. Then we put all the pre-production elements to reality. Lights, camera action! With the model ready in the first outfit change of the day, we fire off the test shots and send to our clients for review. Any final adjustments required are made to the models look and the lighting configuration. The seamless transition into shooting showcased the benefits of careful pre-production planning. Knowing what to look for is a key element of staying on point during the photoshoot.
“Retailers from all over the world send their latest apparel collections to VSP Studios in order to create visually appealing online content that showcases their products effectively. Ghost mannequin images are used for product page listings and detailed line sheets, providing a clear view of the apparel item silouhette. This particular department is expertly handled by my wife, Elena, who ensures that every detail is attended to. The on-model photography is conducted by myself and my team of production assistants. ”
During the production process, we always like to maintain communication with the client. Sometimes the client or a representative of the brand is present at the photoshoot and other times we rely on texting or a FaceTime call to get solid real time feedback. Our creative collaboration is paramount to making things run smoothy with the optimal results. This direct interaction saves us time as we can prevent potential issues later and get the clients approval. A positive atmosphere and a feeling that we are all on the same page is all part of a successful photoshoot. Efficient communication paves the way for a productive partnership.
Moving to the post-production process our in house image and video processors begin by importing and organizing the raw image files into CaptureOne, a professional image editing and cataloging software. Once the files are securely stored on a drive or server along with a backup in place they are sorted, named, and color corrected based on shot list details provided or client preferences. The team then applies basic corrections and cropping to prepare the images for review. Once this initial stage is complete we generate a live link, which allows the client to view, comment on, and select images in real time. This live gallery is kept synced with our working session, ensuring that any updates or retouches made by the team are instantly reflected on the client’s end, streamlining the feedback and approval process.
Once the client has reviewed the live gallery and provided their final feedback and image selections, the post-production team transitions into the retouching phase. At this stage, the chosen images are carefully analyzed, and any imperfections are addressed in post. This includes correcting minor distractions such as skin blemishes, stray hairs, or any garment imperfections, all while preserving the natural integrity and character of the image. Retouching is performed with precision using tools like Capture One or Photoshop depending on the complexity of the task. Attention is paid to details like color accuracy, skin tones, product clarity, and overall composition. The goal is to elevate the visual impact of the image without making it appear overly processed or artificial. If the client wants changes like tone, textures, or image details, they are made with clear communication and approval. The team also ensures that all images maintain consistency across the full set, aligning with the brand’s visual identity or the artistic direction of the project. Each retouched file is reviewed internally before being exported in the desired formats and resolutions for delivery, whether for web or print. Our post production process not only enhances the quality of the final product but also reinforces trust and satisfaction with the client. By the time the final assets are delivered, the images reflect a refined version of the original vision. The final delivery starts by us uploading to a cloud based file storage and sharing service that allows individuals and teams to access the assets from anywhere with an internet connection.
Handling expensive apparel items requires disciplined approach along with an experienced crew that knows how to meet the challenges and have an eye for the details. With the photoshoot completed and the final assets delivered to the client, we pack all the apparel merchandise for return. We ask all our clients to send us a return shipping label and confirm when the package is on the way back to their warehouse. Our clients can now monitor the status of the package via the tracking number. We take the time and care when the items arrive and when they leave our studio heading back to the client.
For luxury fashion brads and retailers, superior photography and videography form the core of their online identity. In this fiercely competitive arena where perception reigns supreme, presentation eclipses even the product itself. A high quality visual pretension of our clients appeal items is what we stay focused on from the moment the goods arrive at our door. Luxurious textures, exquisite tailoring, and painstaking details of artistry are revealed through stunning high definition visuals. Whether it’s compelling marketing imagery for ads shot at an amazing location or product page listing sets shot in the studio, every image is carefully planned to reflect the brand’s style and price point.
Our strong focus on visual quality helps keep a brand’s message consistent across social media, websites, and advertising collateral. In the contemporary digital marketplace, where consumers lack direct physical engagement, visually arresting media reigns supreme. If you are selling high end apparel merchandise, then high end visuals will be required to present your items to the masses. Customers respond to the difference they see in price point and presentation. When they look for luxe level items, they expect to see elevated imagery.
Outstanding photography and videography transcend mere marketing tools and are fundamental to the very fabric of the prestigious brand experience, profoundly shaping customer perception and fueling commercial success. High quality images that yield high conversion rates is something VSP Studios looks to provide our clients with each and every time.
Luxury brands and premium level retailers come to us to elevate their e-commerce imagery as they require a more polished presentation to sell their merchandise to the masses. VSP Studios applies our years of industry knowledge and experience when creating website content and marketing campaigns. Whether you are looking for on-model photography or ghost mannequin photography, VSP Studios can help you create the image assets you need to generate sales online.
