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How Ghost Mannequin Photography Helps Apparel Clothing Retailers Sell Online

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

How Ghost Mannequin Photography Helps Apparel Clothing Retailers Sell Online

When it comes to selling apparel items online, e-commerce retailers, and wholesalers use ghost mannequin photography to display their merchandise. This is the easiest way to photograph clothing quickly, and effectively for e-commerce websites. With a three dimensional presentation of the garment, this style offers customers a unique look, and feel to the item for sale.

Hiring models is a more time consuming commitment, and requires higher production costs. Ghost mannequin images have a high return on investment, as these images convert well with online shoppers, and require less production time, and fees.

We used to see traditional mannequins being used online to present an item for sale. The mannequin itself was fully visible. Things have changed, and it is largely believed now that mannequins are distracting, and this is why ghost mannequins came into existence in todays e-commerce fashion photography market place.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

What Is Ghost Mannequin Photography?

Ghost Mannequin Photography is the latest trend followed by many online websites to showcase their apparel designs, as it helps to provide users with a better shopping experience. It helps apparel sellers to attract new customers to their websites, retain existing customers, and boost sales, as the ghost mannequin imagery is easier to mange when showcasing a new collection.

Mannequins allow the garments to hold their shape, and gives the final product images a 3D effect, thereby increasing their desirability to online shoppers. The clothing appears to be on a body, but the body is invisible. Thus the name “hollow man effect” or “invisible man effect” are also used when referring to this kind of product photography.

Professional ghost mannequin photography is all about using a proper photo-ready mannequin that has removable parts. This allows for easier removal of the mannequin in the post production, photoshop image processing that takes place after the garment has been photographed.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

How to Create the Ghost Mannequin Effect

When creating the ghost mannequin effect, most professionals employ photography mannequins, or they can even use real models. Only an experienced, and professional apparel photographer has the skill, and experience to create the perfect ghost mannequin effect. The first thing in ghost mannequin photography is that you need to take photographs in different angles of the model, or mannequin wearing the particular clothing item.

Professional apparel photographers use mannequin forms specifically made for ghost mannequin photography. Mannequins used in retail stores to display clothing are not going to give you the pro level results. if you are not a professional photographer, then using ghost mannequins for your apparel clothing can be a bit tricky. Only a professional photographer using a proper mannequin knows the proper angle combinations, along with photo image manipulations techniques to get the perfect looking image.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

When creating ghost mannequin images, the photographer often takes photos of the clothing apparel on the mannequin in various angles, so that they can later align the pieces together, via “image compositing”, resulting in a 3D appearance. The shape, and position of the mannequin is also critical, as the garments must fit properly, to allow for the best results.

This style of product photography gives life to your apparel merchandise.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

While photographing the product, it is important that the camera is position at the correct angle. It should be positioned almost with the chest level area when you are taking a photo of a t-shirt or womens tops. While photographing the bottoms, it positions across the hip area. Knowing all the tricks of the trade helps to ensure the best possible end results. There are many photograph studios offering this service, but only a handful are truly masters of this craft.

Why Ghost Mannequin is Important for Apparel Clothing Retailers?

Online sales have also picked in a big way. Websites have started adopting various ways to make sure their products are showcased in the best possible manner to attract customers, and give them the feeling that they are looking at how the real product will appear when worn.

Many brands prefer to shoot all of their clothing items using the ghost mannequin style to maintain consistency, and uniformity with in their website shop pages.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

One of the most important aspects of a successful online store is how you showcase your products. How you display your garments online plays an important role in your customers deciding whether to buy the product or not. This is where ghost mannequins have become a huge trend among clothing retailers, as it helps them to showcase the products in a realistic, and unique manner.

A few years back, all you would see is most sites opting to employ real models to showcase their apparel, as it gave the customers a feeling of how it would look when it is worn. As production costs, time lines to get to market, and profit margins all get squeezed, utilizing ghost mannequins has become quite popular. Seeing the product with no model, or mannequin to distract your purchasing decision, is a factor that plays into converting sales.

How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography
How ghost mannequin photography helps apparel clothing retailers sell online - www.vspstudios.net/newsfeed/ghost-mannequin-photography

Keep the focus firmly on your product, and showcase your clothing merchandise with the latest, most cost effective delivery method. Choosing ghost mannequin photography to display your apparel on your web site has shown to be highly successful for many of the top online retailers. Complimenting these product shots with on-model imagery, that shows off a “lifestyle branding” element, or “look book” style pictorial, yields the best results.

Depending on your brands visual message objectives, operational budget, and art direction desires, ghost mannequin product photography may be the best way to updater your site with images that sell your inventory. When choosing to use this method, be sure to find a professional photography studio that has the proven experience, and portfolio that proves they can deliver high quality imagery.

VSP studios specializes in e-commerce photography, and high end ghost mannequin photography production services for fashion apparel brands, and retailers. Located in the MiMo Miami district, this boutique style studio produces imagery for top selling brands world wide. If your brand requires ghost mannequin photography to sell clothing items, or you need to update your shopping cart, point-of-sale photos with on-model photography, VSP Studios delivers images that sell your merchandise.

Contact here for a consultation - info@VSPstudios.net 



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SHEFIT

SHEFIT APPAREL

SHEFIT BRA, Fashion Photography, E-Commerce Photography, Sports Bra

ABOUT THE BRAND

“Designed by one woman who refused to settle, the Ultimate Sports Bra will change the way you view support.” As seen on ABC’s Shark Tank they were able to blow the judges away with their unique product using technology that allows you to customize your fit. Since Shark Tank, they’ve put their bra to the test, going head-to-head against the leading sports bra brands.

SHEFIT was scientifically proven to reduce bounce 33% more than the competition. Let us support the girls so you can stay focused on what’s important.”

Take a look at some of our ghost mannequin product shots taken by Victor Sanabrais Photographer at VSP Studios.

FOR WOMEN OF ALL SHAPES AND SIZES, SHEFIT BEATS THE BOUNCE AND LIFTS OUR CONFIDENCE.
WE BELIEVE WE’RE EXCEPTIONAL THE WAY WE ARE. WE DESERVE ESSENTIAL GEAR THAT RISES TO THE OCCASION. WE NEED A BRA THAT REFUSES TO SETTLE.
Victor Sanabrais Photographer, VSP Studios, E-Commerce Photography, Fashion Photography, Miami
WITH UNPARALLELED, SCIENTIFICALLY-BACKED SUPPORT, WE FINALLY MOVE THE WAY WE WERE BORN TO.

THE SISTERHOOD

SUPPORT THAT GOES BEYOND THE BRA

“We are determined to change a broken industry, one bra at a time. The fitness industry has defined what a ‘fit woman’ looks like. We decided it was time to demolish that stigma. We proudly stand with women of all shape and sizes. We stand behind our Sisterhood. We tell your stories. We use you in our marketing. And, we LOVE to hear from you. Our Customer Support Team will make sure you are taken care of and our Social Team loves to chat with you! We proudly give back to women by supporting local charities and giving the gift of support to women who need it most.”

JOIN US. TRY SOMETHING NEW, EXPECT SOMETHING BETTER”
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SHOP THEIR COLLECTIONS - Available at www.shefit.com

STAY UPDATED ON THEIR SOCIAL MEDIA - @shefitapparel

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ART OF ORIGINALITY CLOTHING

Miami Photographer, Fashion Photographer, Jungle Island, Miami Model, Models, Fashion, Nature, Travel, Miami, Gabriella Katia, VSP Studios, Victor Sanabrais Photographer,

CLOTHING OF THE JUNGLE

Inspired by mother nature and all of what she has to offer from all around the globe. Art of Originality Clothing aims to bring to you parts of their travel journeys in the creation of each of their designs. Take a look at our shoot with Models Gabriella Katia and Ashley Arre shot at Jungle Island located on Watson Island, Miami, Florida by Victor Sanabrais Photographer.


ABOUT THE BRAND

“We are committed to helping you to live your best life all while being authentic and transparent while doing so. AOOC promotes the free spirited, energetic,  healthy, vital, loving wanderlust that you are.”

“We take the time and patience to handcraft each piece from the beginning to end. We believe that feeling great while creating these pieces assures that you feel even better when wearing them.”- AOOC

“Our collections offer several designs and styles that can be customized for all women. From swimwear to luxury resort wear and customized jewelry for special events we guarantee that you will feel as amazingly confident while wearing our designs.”- AOOC
Miami Photographer, Fashion Photographer, Fashion Photography, Victor Sanabrais Photographer, VSP Studios, Fashion, Swimwear, Jungle Island, Miami, Florida, Gabriella Katia, Ashley Arre, Art of Originality Clothing
VSP Studios, Fashion Photographer, Miami Photographer, Swimwear, Bikini, Summer, Gabriella Katia, Ashley Arre, Victor Sanabrais Photographer, Jungle Island, Watson Island, Miami, Florida, Art of Originality Clothing

SHOP THE COLLECTION - Available at https://www.originalaooc.com

STAY UPDATED ON THEIR SOCIAL MEDIA - @artoforiginalityclothing


MEET THE MODELS

GABRIELLA KATIA

Gabriella Katia is a longtime model who's made repeat appearances at Miami Swim Week. She is not only known for her model work but also for being the mother of her celebrity pet monkeys Diddy Kong & Yetti Kong with over 1 Million Followers on Instagram.

SOCIAL MEDIA - @gabriellakatia

Ashley Arre

The Miami Model Ashley Arre has most recently made her appearance on both Maxim in Bali & Maxim in Thailand

Make sure to check out her interview with Maxim Australia in http://www.maxim.com.au/archives/8404 talking everything about her trip to Thailand and as well as her experience in the fashion industry.

SOCIAL MEDIA - @ashley.arre


JUNGLE ISLAND

Jungle Island is a newly relaunched eco-adventure park on Watson Island, Miami, Florida, United States.

BOOK YOUR VISIT - NOW

Jungle Island, Miami Photographer, Fashion Photographer, Gabriella Katia, Ashely Arre, VSP Studios, Victor Sanabrais Photographer, Art of Originality Clothing, Watson Island, Miami, Florida, Bikini, Swimwear, Summer, Photography

BEHIND THE SCENES

Take a quick look behind the scenes of our shoot with Art of Originality Clothing at Jungle Island located on Watson Island, Miami, Florida by Victor Sanabrais Photographer

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The Real South Beach Magazine

The Real South Beach Magazine

Fashion Photographer, Khadiline Beauty, E-Commerce Photographer, Fashion, Swimwear Model, Swimwear, King Dogma, The Real South Beach Magazine, VSP Studios, DAS Model Management, IMG Models, Megan Blake Irwin, Bikini On Demand, The Confidante Miami Beach, Victor Sanabrais Photographer, South Beach, Fashion Photography, E-Commerce

Beauty From Down Under

Australian Model Megan Blake Irwin currently represented by IMG Models as well as DAS Model Management recently shot with VSP Studios and Victor Sanabrais Photographer for The Real South Beach Magazine located at the luxurious Art Deco Styled South Beach Hotel The Confidante Miami Beach. Swimwear worn on set provided by King Dogma.

Shot at the South Beach Hotel The Confidante Miami Beach by Victor Sanabrais Photographer

E-Commerce, Fashion Photographer, Miami, South Beach, Victor Sanabrais Photographer, The Confidante Miami Beach, Bikini On Demand, Megan Blake Irwin, IMG Models, Das Model Management, VSP Studios, The Real South Beach Magazine, King Dogma, Swimwear, Model, Fashion, E-commerce Photographer, Khadine Beauty, Fashion Photography
Megan Blake Irwin, The Real South Beach Magazine, E-commerce, Fashion Photography, Fashion Photographer, Victor Sanabrais Photographer, VSP Studios, Miami Beach, Miami, South Beach, IMG Models, Das Model Management, The Confidante Miami Beach, Bikini On Demand, Khadine Beauty

The Confidante Miami Beach

REVEL IN MIAMI’S GOLDEN ERA GLAMOUR

The Confidante Miami Beach, Hotel, Miami Beach, South Beach, Fashion Photographer, Fashion Photography, Photographer, Victor Sanabrais Photographer,

Miami’s midcentury age ushered in stunning Art Deco architecture, eclectic eateries, and a cosmopolitan charm that remains with the city today. At The Confidante Miami Beach, originally opened in the 1940s, you’ll experience sentiments of the past, the midcentury modern design, and an ideal oceanfront Miami Beach escape.

South Beach, Miami Beach, Miami, Fashion Photographer, Photography, Fashion Photographer, Miami Photographer, E-Commerce, The Confidante Miami Beach, Hotel, Miami Life, Pool, VSP Studios, Victor Sanabrais Photographer
Victor Sanabrais Photographer, Photographer, Photography, Fashion Photographer, Miami Beach, Miami, South Beach, The Confidante Miami Beach, Paradise, Summer, The Real South Beach Magazine

For more information on the luxurious South Beach hotel check out The Confidante Miami Beach.


King Dogma Swimwear

King Dogma is a new and exciting Latin inspired luxury swimwear with an universal approach in philosophy and design.

About The Brand

“Our muse feels empowered by the essence of “The Real Affair”;  one that while smart, seductive, magnificent, and sophisticated, dares to be a KING; a ruler and a leader with a rebel within, striving for individuality, happiness and a well-balanced life,  but always willing to sin a little and have some fun!”

“Manufactured in Colombia with the highest standards of quality, beautiful hi-tech fabrics, unique original prints and delicate details and trims; our collections are tastefully designed for the Modern Woman with styles that range from the timeless to the avant garde, yet keeping our vision and the heart of the brand’s unique signature aesthetic and a quest for the exquisite and the exotic in every piece.” - King Dogma

Megan Blake Irwin, IMG Models, DAS Model Management, Fashion Photographer, Fashion Photography, Photographer, Victor Sanabrais Photographer, VSP Studios, Miami, South Beach, Miami Beach, Summer, Beach, Swimwear, Bikini On Demand, King Dogma, Fashion, Khadine Beauty

Model: Megan Blake Irwin

Hair & Makeup: Khadine Beauty

Swimwear provided by King Dogma

Available at Bikini On Demand


Megan Blake Irwin

Megan Irwin, a Australian model is represented by IMG Models as well as DAS Model Management.

IMG Models, DAS Model Management, South Beach, Miami, Miami Beach, The Real South Beach Magazine, Megan Blake Irwin, Summer, The Confidante Miami Beach, E-Commerce, Fashion Photographer, Fashion Photography, Miami Photographer, Victor Sanabrais Photographer, VSP Studios, Bikini On Demand, King Dogma, Swimwear, Khadine Beauty

Behind The Scenes

Take a look behind the scenes with VSP Studios and Victor Sanabrais Photographer as they photograph Megan Blake Irwin wearing swimwear provided by King Dogma at The Confidante Miami Beach for The Real South Beach Magazine.

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Nike

nike's Oregon Project

Go behind the scenes at Nike's Oregon Project's ghost mannequin photo shoot with VSP Studios and Victor Sanabrais Photographer.


About nike's Oregon Project

Mission Statement

"Develop the best distance runners in the world with our metric for success being Olympic, World Championship and Major Marathon medals."

Welcome to the official home page of The Nike Oregon Project. We hope you enjoy our stories, our history, our insights, and invite you to use our webstore to purchase official team apparel & gear. We thank you for your support and wish you ‘air in your lungs, life in your legs, wind at your back and wings on your feet’ –Geoff Hollister

Oregon Project Presents: The Rookie Ep. 1

For first year professional runner and Oregon Project athlete Craig Engels, past defeats fuel his pursuit of success.

Follow the project in a series of short films featuring the athletes that make up the Nike Oregon Project.



"Very happy with Victor and VSP Studios. Always a quick turnaround and the images are great!" - Alex Salazar, High Performance Manager - Oregon Project


About Alberto Salazar
Head Coach

Before he was coaching the world’s best distance runners, Alberto Salazar was one of the best distance runners in the World. Inducted into the National Distance Runner’s Hall of Fame in 2000, one could never have predicted that, from this scrawny Havana-born youth, would he one day go on to reshape the status of American distance running.

Proven a man of formidable mental toughness, in addition to the World Record he also set six American Records: 13:22.6 for indoor 5000m in 1981 which destroyed the previous mark just shy of 20 seconds, outdoor 5000m record (13:11.93) in 1982, and outdoor 10,000m (27:25.61) in 1982.

In 1994 Salazar took his adept ability of pushing limits and endurance by winning the 53-mile Comrades Marathon in record-setting time across the blazing hot South African terrain.

In witnessing the decline of American distance running, employed at Nike, Salazar made it his mission to resuscitate a dying presence. Thus, the Oregon Project was born and with it the return of American distance running.


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Take a look behind the scenes with VSP Studios and Victor Sanabrais Photographer as they photograph the Nike's Oregon Project's ghost mannequin photo shoot.

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Havana Nights Collection

a Havana cuba-Inspired collection by denisse diaz swimwear

The Havana Nights Summer/Spring 2018 collection is rich in vibrant colors and exploding patterns, perfectly capturing the character of Cuba and taking you back in time to the vast culture of a country trapped in time.

Shop the 2018 Havana Nights Summer/Spring Collection - It is available at Bikiniondemand.com South Beach Miami.


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Check out the complete look book.


Go behind the scenes with VSP Studios and Victor Sanabrais Photographer in Islamorada Florida as they photograph the debut swim collection "Havana Nights" from Denisse Diaz Swimwear


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Born in Cuba but raised in Miami since the age of four, Norys developed at an early age a passion for fashion and style. She started fashion school in 1994 and opened her manufacturing factory and two boutiques in 1997 in the city of Coral Gables and Coconut Grove. She won Fashion Designer of the year with the Chamber of Commerce at the age of 22 and her custom Couture line and ready to wear line were also sold in various boutiques in Miami. During this time her seven year old niece, Denisse Diaz, would visit her boutiques and factory and loved every minute of it. She was fascinated with the sewing machines and loved to help with anything that she could. Their fashion conversations started very early and they would always talk about how one day they would do something together in the fashion world. In 2001, Norys closed her manufacturing factory because all of the factories in Miami were moving to Dominican Republic and the economy was not doing well. She became a housewife and stayed home with her three kids and assisted her husband with his logistics company. After many years, Denisse decided to also attend art school and graduated from Miami International University of Art and Design with a Bachelor of Fine Arts Degree in Fashion Design. In the past, Denisse has had the privilege of having her garments walk the runway at Funkshion Fashion Week and at Miami Swimweek.

Now at the age of 42 and 27, Norys and Denisse wish to share their creativity with the world and are excited to launch their swimsuit and Resort wear line with exquisite style and great attention to detail. Their vibrant colors and unique prints reflect their Latin roots and the Miami lifestyle.


The Havana Nights Summer/Spring 2018 collection was shot on location in  Islamorada Florida  by  Victor Sanabrais Photographer .

The Havana Nights Summer/Spring 2018 collection was shot on location in Islamorada Florida by Victor Sanabrais Photographer.



Model - Hailey Outland
Model Agency - Next Models Miami
Make up - Khadine Ali


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