How Ghost Mannequin Photography Helps Apparel Clothing Retailers Sell Online
When it comes to selling apparel items online, e-commerce retailers, and wholesalers use ghost mannequin photography to display their merchandise. This is the easiest way to photograph clothing quickly, and effectively for e-commerce websites. With a three dimensional presentation of the garment, this style offers customers a unique look, and feel to the item for sale.
Hiring models is a more time consuming commitment, and requires higher production costs. Ghost mannequin images have a high return on investment, as these images convert well with online shoppers, and require less production time, and fees.
We used to see traditional mannequins being used online to present an item for sale. The mannequin itself was fully visible. Things have changed, and it is largely believed now that mannequins are distracting, and this is why ghost mannequins came into existence in todays e-commerce fashion photography market place.
What Is Ghost Mannequin Photography?
Ghost Mannequin Photography is the latest trend followed by many online websites to showcase their apparel designs, as it helps to provide users with a better shopping experience. It helps apparel sellers to attract new customers to their websites, retain existing customers, and boost sales, as the ghost mannequin imagery is easier to mange when showcasing a new collection.
Mannequins allow the garments to hold their shape, and gives the final product images a 3D effect, thereby increasing their desirability to online shoppers. The clothing appears to be on a body, but the body is invisible. Thus the name “hollow man effect” or “invisible man effect” are also used when referring to this kind of product photography.
Professional ghost mannequin photography is all about using a proper photo-ready mannequin that has removable parts. This allows for easier removal of the mannequin in the post production, photoshop image processing that takes place after the garment has been photographed.
How to Create the Ghost Mannequin Effect
When creating the ghost mannequin effect, most professionals employ photography mannequins, or they can even use real models. Only an experienced, and professional apparel photographer has the skill, and experience to create the perfect ghost mannequin effect. The first thing in ghost mannequin photography is that you need to take photographs in different angles of the model, or mannequin wearing the particular clothing item.
Professional apparel photographers use mannequin forms specifically made for ghost mannequin photography. Mannequins used in retail stores to display clothing are not going to give you the pro level results. if you are not a professional photographer, then using ghost mannequins for your apparel clothing can be a bit tricky. Only a professional photographer using a proper mannequin knows the proper angle combinations, along with photo image manipulations techniques to get the perfect looking image.
When creating ghost mannequin images, the photographer often takes photos of the clothing apparel on the mannequin in various angles, so that they can later align the pieces together, via “image compositing”, resulting in a 3D appearance. The shape, and position of the mannequin is also critical, as the garments must fit properly, to allow for the best results.
This style of product photography gives life to your apparel merchandise.
While photographing the product, it is important that the camera is position at the correct angle. It should be positioned almost with the chest level area when you are taking a photo of a t-shirt or womens tops. While photographing the bottoms, it positions across the hip area. Knowing all the tricks of the trade helps to ensure the best possible end results. There are many photograph studios offering this service, but only a handful are truly masters of this craft.
Why Ghost Mannequin is Important for Apparel Clothing Retailers?
Online sales have also picked in a big way. Websites have started adopting various ways to make sure their products are showcased in the best possible manner to attract customers, and give them the feeling that they are looking at how the real product will appear when worn.
Many brands prefer to shoot all of their clothing items using the ghost mannequin style to maintain consistency, and uniformity with in their website shop pages.
One of the most important aspects of a successful online store is how you showcase your products. How you display your garments online plays an important role in your customers deciding whether to buy the product or not. This is where ghost mannequins have become a huge trend among clothing retailers, as it helps them to showcase the products in a realistic, and unique manner.
A few years back, all you would see is most sites opting to employ real models to showcase their apparel, as it gave the customers a feeling of how it would look when it is worn. As production costs, time lines to get to market, and profit margins all get squeezed, utilizing ghost mannequins has become quite popular. Seeing the product with no model, or mannequin to distract your purchasing decision, is a factor that plays into converting sales.
Keep the focus firmly on your product, and showcase your clothing merchandise with the latest, most cost effective delivery method. Choosing ghost mannequin photography to display your apparel on your web site has shown to be highly successful for many of the top online retailers. Complimenting these product shots with on-model imagery, that shows off a “lifestyle branding” element, or “look book” style pictorial, yields the best results.
Depending on your brands visual message objectives, operational budget, and art direction desires, ghost mannequin product photography may be the best way to updater your site with images that sell your inventory. When choosing to use this method, be sure to find a professional photography studio that has the proven experience, and portfolio that proves they can deliver high quality imagery.
VSP studios specializes in e-commerce photography, and high end ghost mannequin photography production services for fashion apparel brands, and retailers. Located in the MiMo Miami district, this boutique style studio produces imagery for top selling brands world wide. If your brand requires ghost mannequin photography to sell clothing items, or you need to update your shopping cart, point-of-sale photos with on-model photography, VSP Studios delivers images that sell your merchandise.
Contact here for a consultation - info@VSPstudios.net