Leading e-commerce fashion content creation company, VSP Studios, has launched a new website for its ghost mannequin department VSPghoststudio.com
With this division of our e-commerce fashion production studio in such high demand, we decided to build a dedicated web site for all our customers to place their ghost mannequin orders. For over 7 years now, VSP Studios has lead the industry in this content category. We are very proud to see this level of growth in our business and work hard to maintain our high level of quality and service. We feel our portfolio speaks for itself, and we strive to partner with more industry leading brands, and designers. Fashion apparel, content creation services for e-commerce businesses is what we do, and ghost mannequin is one of our most popular.
Ghost mannequin photography is a specialized service that many in the fashion industry rely on to showcase their collections online. Not many content production companies are capable of mastering this style of imagery. VSP Studios didn’t invent this process, we just perfected it, and were the first to offer it to the masses via Google key word search. These three dimensional images are a great way to show off apparel items in their truest silhouette, and have proven tp help with customer decision making at the point of sale. Adding these images to your product page listings helps to compliment your on-model photos and videos, and are the best way to optimize your fashion retail website. Sometimes customers cant see the shape and design elements of apparel when its worn on a body. This is where the invisible ghost mannequin imagery comes in to help display your garments in a way that no other process can.
It all sounds so simple. Just get a mannequin, dress it up with your apparel items and take a picture. Then do some photoshop magic and you are done. Actually, its not so simple. It takes years of experience to achieve high quality, and consistent professional level ghost mannequin images. Many have tried, but in the end, its best to leave this to the profession e-commerce photography experts.
Shopify users, Amazon sellers, major department stores, and top selling boutique retailers use this method to compliment their on-model campaigns and product page listing images, in order to gain higher conversion rates. The analytics show that customers respond well to certain apparel images when seen as a stand alone items, not always featured on a model that they can’t relate too. This is why selling fashion is tricky and takes the right recipe to make your inventory sell with consistency. For many years now, I have had the pleasure to work with industry leading insiders who have produced at the top of the fashion food chain. It’s exciting to a part of team that helps fashion businesses dial things in visually, and then to see it all come together with big sales. This is why so many brands come back to work with us, after trying our images on their websites. Its a “proof in the pudding” business, and VSP knows how to create images that sell.
Years ago, while working in NYC, I saw the first mannequin images being used for the apparel industry when I saw Amazon doing photoshoots in a Williamsburg, Brooklyn loft. I didn’t fully understand what they were doing until I saw the final results. It was then that I knew that I could start a side hustle that would be a really nice “worm on the end of hook” in terms of gaining access to new clients and doing sales. Get in the door with the ghost mannequin service and then parlaying into on-model photoshoots. This was my objective from day one, but this quickly changed when I discover that no one was openly offering this service to the fashion industry. There were many who spoke about the advantages and disadvantages or using ghost mannequin images, and lots of “how to” videos explaining the process, but not one fashion photography business offering it as a menu item to place an order. This was when I realized it was time to strike hard from the get go. I quickly assembled my crew, and brought in my Google/web marketing guru, Jonathan Privat and got to work on a site that would end up ranking high with the e-commerce fashion, ghost mannequin photography via organic SEO key word searches. If you are looking to do the same for your business, I highly recommend contacting Jonathan for a consultation. Ranking high on a Google search, and having a strong organic key word position, is vital to the success rate of any e-commerce business.
Properly executed fashion apparel photography is critical to the success of your online sales. Let us show you how to get the images you need to increase conversion rates. Contact us for a consultation.
In just a short tine we dialed in a web site, shot sone sample images, and launched a ghost mannequin photography ad campaign. With in 48 hours I checked my email and we received our first order….its as for 350 pieces from a sportswear company. The reality was I did not have the infrastructure in place at that time, to handle such an order, but it showed ne that there was a big opening in the fashion business industry for a company that could deliver ghost mannequin images to the 100’s of retailers and wholesalers that need to sell online. I saw quickly that I had made the right move into this segment of the fashion content business. A segment that my crew and I would shape into our own. This was the origins of VSP Studios moving into this genre and becoming a major player in fashion e-commerce business.
Recently, we have moved into our new studio in Miami’s Buena Vista District, and could not be happier. The 3000 sq. ft. space is ideally suited for us to maintain a solid work flow from our many e-commerce fashion clients. With shipments arriving each day, we have a busy schedule to oversee. This is why we decided to dial in a dedicated site for ghost orders. There is a specific level of communication and art direction decision making required to achieve top level images of fashion apparel items. I went ahead and streamlines this process with with the new web site - VSPghoststudio.com. Designers, retailers, wholesalers, and fashion brands from all over the world send us their collections to have us photograph their new ghost mannequin images. Swimwear and lingerie designers love how we present the silouteets of their garments. Our portfolio is filled with both men and women’s wear items for all the major department stores. See the latest collections from our top selling clients.
We streamlined the ordering process, as well as, the backend image file handling, and retouching. We encourage all of our existing clients, and new customers just coming on board to work with us to check out our new site - VSPghoststudio.com
