Victor Sanabrais Photographer for Victoria's Secret - Ochie Swim '22 Collection

The summer of 2022 is here and that means the swim wear designers I have worked with for the past 6 months are releasing their new collections for #MiamiSwimWeek2022 which is being held July 14th through the 21st.

Its this time of year when I see the images I created moths ago, finally going live online. One of my favorite designers in Miami is Ochie Swim. They contacted me and were very excited to tell me some exciting news. The swim collection items that we photographed back in Jan, are now up for sale on VictoriasSecret.com

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Victor Sanabrais Photographer owner of VSP Studios shoots Victoria’s Secret for Ochie Swim 2022 Collection in Miami.

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HOW IT WORKS • eCommerce Fashion Photography

VSP Studios and Victor Sanabrais Photographer for Victoria’s Secret, Ochie Swim 2022 Collection.

Ochie Swim is working with VS & CoLab, a new division of Victoria’s Secret where emerging brands and designers get their chance to showcase ether collections and collaborate with the VS team. This new initiative is called Vs & co-lab, which offers great visibility to new up and conning stars in the industry. This is the new Victoria’s Secret, their new game plan and all part of how the attempt to rebrand themselves in a new light.

See here for more about VS & CoLab, a new division of the VS brand.

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MarketsMedia.com - Leading e-commerce photography studios VSP Studios featured on Victorias Secret

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Anytime I have an opportunity to have my work published with an iconic brand name like Victoria’s Secret I am excited. Working with amazing designers like Hana Lloyd from Ochie Swim is what we do at VSPstudios. Working with talented people like Hana makes my work day that much better. Coming together to present the collection visually is all part of the process, and work flow that my team and I do all day, everyday at the studio in Miami. Often times clients such as Ochie will come in asking for us to create ghost mannequin images, which they use to display on the product age listings, and end up working with us on the on-model photography images, as well. Knowing how to present swim wear fashion collections, that are photographed and optimized properly helps the wholesaler or retailer to sell their apparel items. You can check out my previous blog post about how VSP Studios created the ghost mannequin images for VictoriasSecret.com.

There is an science behind how you present items to be sold online, and in the swim fashion industry, Im proud to say I have been able to work with many of the best in the game. Hustling the e-commerce fashion selling game is a trick everyone is trying to stay on top of. Fashion brands from all over the world contact VSP Studios, and show us the analytics, and provide key data feedback, which we apply to how we create the images and now video content for our clients. Fashion is a volatile business, and to find success, you must know how to navigate your way to the top. “The proof is in the pudding”, my Pops used to say. Go get yours!

<p class="" style="white-space:pre-wrap;">Ghost Mannequin Photography</p>

Ochie Swim is all about that Caribbean beach vibe, and the quality of their swimwear is amazing. Embodying the island beach lifestyle. I get to see many new collections before they go to market, and I knew that Hana’s new designs would be winners. Seeing it go live online for Victorias Secret has the future looking bright for her and her brand. Make sure you check out the entire Ochie collection, and wear it to your next pool party.

The Ochie brand makes more than just swimwear. See the entire OCHIE COLLECTION here.

@flymehana - founder of Ochie Swim…OCHIE is SO proud to announce our partnership with @victoriassecret as part of the VS & CoLab!!
“Being part of the VS & Co-Lab is such an exciting opportunity for me, because it gives my business the chance to be aligned with a globally respected, legacy brand like Victoria's Secret and gives my brand the platform to grow to another level.
It is also important for me to collaborate with other like-minded companies that share OCHIE’s values in finding beauty in diversity.
I'm so excited to bring my Caribbean flavour from the islands to the world, through the VS & Co-Lab!”
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See more info on VS & CoLab:

Fashion Network News

Women's Wear Daily

Victoriassecret.com/us/co-lab

#vsandcolab #vspstudios #victorsanabrais #ochieswim #miami #victoriassecret

VSP Studios shoots Victoria's Secret Ochie Swim

VSP Studios, a leading name in e-commerce fashion photography and video, works with several top name brands, in the fashion industry. Ochie Swim, a brand recently featured on the Victoria’s Secret online store, reached out to VSP to shoot their ghost mannequin images. Showcasing their collection to masses on the VS site is a big break for this up and coming designer brand. The goal was to have their swim items make a proper impact on the product pages. This is where VSP Studios comes in, as they are one of the most successful ghost mannequin service providers in the industry. Do a Google search for “ghost mannequin photography” and you will be sure to find plenty of VSP content leading the way. PRESS RELEASE

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The boutique-style photography studio, based in Miami, produces high-quality Invisible Ghost Mannequin content showcasing Ochie Swimwear, featured on the Victoria’s Secret product pages for the Summer 2021 swim collection.

Ghost mannequin imagery has proven to have a positive customer response. Showcasing your merchandise with high-quality ghost mannequin images allows buyers to see the authentic silhouette of the item and how it's cut. It gives your potential customers the ability to visualize your garments with a 3D look and feel that elevates how your e-commerce webpage is presented and increases the value your collection has to offer.

Invisible ghost mannequin fashion photography has become a vital part of many successful fashion apparel website sellers. Online shoppers associate well with e-commerce fashion ghost mannequin images, and displaying your garments in this manner provides a higher return on investment. This is why VSP Studios is working on Victoria Secret’s e-commerce ghost mannequin photography for the Ochie Swim brand. Proper color, fabric details, and silhouette of the apparel items, are the keys to having high converting e-commerce fashion imagery.

High ranking, visually engaging product images that sell fashion merchandise is a fast moving and competitive marketplace. How your brand appears online is of paramount importance. The look and feel of your brand can make or break the sale.

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VSP Studios follows an effective process for invisible ghost mannequin photography. The product page image content increases an online shopper's desire to purchase your products when done professionally.VSP Studios has the right equipment, team, and experience to properly execute your brand's images' vision and aesthetic.

With over 25 years of experience specializing in e-commerce fashion apparel photography for fashion apparel brands and retailers, VSP Studios will work with your brand on optimizing your product page listings.

Getting started is as easy as contacting us for a consultation and confirming your order. Then, ship us your garments along with a return shipping label and shot list. Each garment is steamed and styled to ensure proper fit. Final high resolution images are downloaded via Dropbox. It’s a streamlined process the is designed to ensure that each garment is handled properly, and photographed to yield the highest quality image possible.

Ghost mannequin photography process requires the skill and experience of a professional photographers who knows how to dress the mannequin, light it properly, and also have the ability to manipulate the images via photoshop to achieve the final 3D looking image. The perfect ghost image starts with the shooting of the different angles of the garment with a quality camera and lighting set up. Professional e-commerce fashion photographers use mannequins that are made specifically for ghost mannequin production. This means they have magnetic removable parts, and have a shape that helps to eliminate wrinkles on the fabric. Store window style, display mannequins used in retail shops don't quite cut it for a pro-level clean, and professional ghost mannequin shot.

Contact VSP Studios for a consultation, and lets us show you how ghost mannequin photography can help your brand increase your sales.

VSP Studios Shoots Victoria's Secret For Ochie Swimwear

Miami-based e-commerce fashion photography production company, VSP Studios, has done it again! Just in time for swimwear season, VSP Studios has been featured on Victoria's Secret swim collection for Summer 2021. VSP Studios worked alongside designer brand Ochie Swim producing high-quality Ghost Mannequin content for Victoria's Secret online store. Online shoppers associate better quality products with better quality images, and that's where the VSP Studios ghost mannequin process works best. The images showcase your fashion garments in a unique three-dimensional view, allowing the customers to zoom in to see special features like the garment's silhouette and fabric detail. Ghost images are also helpful for getting content out to editorial outlets for product announcements and special sales promotions. Fashion retailers utilize ghost images to help raise customer engagements on their product page listings. The team at VSP has years of experience producing ghost imagery and is one of the leading providers for this service on Google.

Ghost Mannequin Photography 

Selling apparel online as an e-commerce wholesaler or retailer requires that your collection be appropriately displayed. Hero banners, product page listings, and social media postings for marketing are part of how apparel sellers present their collections. Showcasing your merchandise with ghost mannequin images attracts the buyer who wants to see the authentic silhouette of the item and get a feel for how it is cut.

It’s essential to prepare for this shift in the marketplace from brick and mortar to e-commerce with a solid online presence. To accomplish this, your fashion brand needs to have top converting, high-quality professional images. Invisible ghost mannequin fashion photography is a vital part of many successful fashion apparel websites, and Amazon product page listings.

Ochie swim chose VSP Studios to photograph their new swim collection via ghost mannequin imagery. VSP Studios specializes in e-commerce fashion apparel content creation. Their team of professionals has over 25 years of experience in the fashion industry. See below on how the creative process for Invisible Ghost Mannequin Photography works.

The Ghost Mannequin Production Process

The product page imagery has to be professionally done right to increase an online shopper’s desire to purchase your products. Starting with the proper equipment, including the right camera, lighting, etc., and most importantly, the suitable photo-ready mannequin. This mannequin is different from the typical retail window display mannequins. These mannequins have detachable parts that allow for an easier set-up and less postproduction processing. Knowing how to light the garments, align the images via Photoshop is the natural talent behind the process.

You will undoubtedly need a hardworking, committed team that knows all the tricks to shoot apparel items properly—styling and prepping each garment, so the items are ready for the photoshoot process. Proper fit of the items on the mannequin is vital to show off the apparel, highlight the client’s merchandise, and help influence the final sales decision. The more work done during this part of the production, the less time and hard work spent in the postproduction. 

Next in the process is image processing. For that invisible body effect or “hollow man effect” technique to come to life, a professional digital artist with precise and organized photoshop skills finalizes the images taken into one final image. Finally, photo image manipulation techniques are digital magic that is used to make it all come together.

INTERESTED in ghost mannequin photography for your new collection?

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How can I get started?

Contact us for a consultation and to confirm your order. Then, ship us your garments along with a return shipping label. Each garment is steamed and styled to ensure proper fit. Finally, download your high-quality images via Dropbox. 

 How much does the Ghost mannequin photography cost?

Fashion apparel, ghost mannequin photography fees start at $40 per garment view, depending on clothing style and quantity.

$40 per view for orders of 12 or less.

$35 per view for orders of 13 or more.

10% discount on orders of 50 or more items.

 What is included?

The Ghost mannequin photography package includes the photographer fee, digital capture & image processing fee, and the direct uploading of web-ready images to a shared Dropbox folder.

 How can I ship my merchandise?

VSP accepts FedEx, USPS, UPS, and DHL. All that is required is an email confirming the tracking order to place you in our workflow system. It is essential to include a return shipping label to safely and adequately guarantee the return of your products.

 How do I receive my images?

You will be able to download your high-resolution images via Dropbox instantly. Available in JPEG, PSD, TIFF, and PDF. 

 How does the approval process function?

We will email you the first image to get your approval on positioning, sizing, and fit so the final images are ready for prime time.

 Why choose VSP Studios

With over 25 years of experience working with content creators at the highest level in the fashion industry, VSP Studios is your one-stop shop. We deliver the imagery you need to sell your merchandise. Now that you understand more about the importance of your online imagery click here to learn more about how VSP Studios can help you sell online.

Victor Sanabrais Of VSP Studios Appears on MTV Siesta Key

THE PRODUCTION

VSP Studios owner Victor Sanabrais appeared on MTV's Siesta Key reality show this past March 2021. Shot on the beautiful beaches of Siesta Key, Florida, Victor was part of the crew that would photograph the debut collection for JMP the Label. The swimwear collection was featured on Season 4 - Episode 10, "I'm truly, truly, very, very sorry," with Juliette Porter, one of the main cast members launching the brand.

See the episode here - https://www.mtv.com/episodes/3ehy8m/siesta-key-i-m-truly-truly-very-very-sorry-season-4-ep-10

Victor Sanabrais, Photographer on set with Celine Farach, shot on location in Siesta Key, Florida.

All behind-the-scenes images were taken by Victor's assistant Sophia McHugh.

Allison Mason and Nicole Ashley for JMP The Label Swimwear Collection.

Victor Sanabrais Photographer on set for Siesta Key MTV show. Shot on location in Siesta Key, Florida.

Victor Sanabrais Photographer on set for Siesta Key MTV show. Shot on location in Siesta Key, Florida.

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“I shot the entire 2 days out on location with the new Canon R5, and I have to tell you how amazing this new mirrorless camera system is. It was so windy that models could only last outside for a short time. Utilizing the IBIS, along with the insane level of focusing capability at shallow apertures, I was able to battle the wind hand-held. The 85mm 1.2 and the 50 mm 1.2 were the ideal lenses to get some amazing images and not fall overboard. My assistant Sophia was right behind me with her wide-angle lens, and she nailed it! So happy with how it all turned out. She also made sure our gear didn’t fly away. Thank you to all the amazing cast and crew at MTV Siesta Key.”

— Victor Sanabrais Photographer

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Learn more about the CANON R5 camera system that Victor used on the photoshoot with JMP The Label - MTV Siesta Key.

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MTV’S SIESTA KEY

Siesta Key is located off the coast of Florida and is known for its magnificent beaches. The show follows young adults and captures heart-wrenching moments of confronting disputes of love, heartbreak, and the emerging issues that come with adulthood. All while spending glorious, never-ending summers in their hometown of Siesta Key Beach, Florida. Where better to shoot an MTV's reality series and launch a swimwear collection than the sandy beaches of their home town Siesta Key? Such a beautiful beach and boating community just 1 hour south of Tampa.

Sam Logan and Juliette Porter boarding the yacht for the JMP swimwear photoshoot.

Behind the scenes with MTV Siesta Key, reality TV show.

Brandon Gomes joined the crew on yacht to model the new men’s swim collection.

JMP THE LABEL

Her style is modern, bold, and classic and always considers quality. She is effortlessly chic, independent, and spontaneous. This collection is designed for women who love beaches and traveling with their squad.

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“A babe on the go, she plays hard and works hard.”

— JMP The Label

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See the amazing collection here - https://www.jmpthelabel.com

Juliette Porter, the lead character of MTV reality series Siesta Key, and designer Jaymi Washburn teamed up to create a sexy, modern swimwear collection. Trend Studio Bali's boutique factory, a female-owned apparel business located in Bali, was the driving force behind the brand. As if trending and versatile swimsuits aren't enough, JMP the label is constantly developing a workflow to lower its carbon footprint. For instance, their up-cycled and recycled materials are used in part to create chic swimwear items. Using the proper techniques and industry knowledge, JMP reduces textile waste and decreases its carbon footprint. Moreover, the brand owners have developed reusable packaging that is very resourceful for carrying wet bathing suits or beach accessories.

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BEHIND THE SCENES

Victor Sanabrais and assistant Sophia McHugh shot on-model e-commerce fashion photography at Juliette Porter's boyfriend Sam Logan's house in Sarasota, Florida. Alongside them is the excellent hair and makeup team Juliet and Jaymi. Helping JMP The Label come to life on set were Eri Vincent, Cheyanne Clark, model Allison Mason, Celine Farach, Nicole Ashley, and fellow cast members Chloe Trautman, Brandon Gomes, and Amanda Marie Miller.

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On the second shoot day, the swimwear collection was photographed on a private beach backyard scene in Siesta Key. The house was right on the edge of the most beautiful white sand beach blue water with rock formations seen in the area. Later that day, models, crew, and cast members boarded a yacht at Marina Jack in Sarasota. The goal was to capture the best golden hour images while the boat serves as the backdrop, along with the beautiful setting sun in the west.

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Victor captured models Allison, Celine, Nicole, cast members Chloe, Brendan, Juliette Porter, and boyfriend Sam Logan enjoying the yacht and representing the JMP Label swimwear collection. MTV filmed Victor and the crew navigating through the boat and shooting in different scenes. High winds coming in from the gulf made for a challenge holding all the cameras steady and managing the model's hair, but the results speak for themselves. Great job to all who were a part of this production!

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See the look book showcasing the handmade crochet collection here - JMP THE LABEL HANDMADE CROCHET LOOK BOOK

Chloe Trautman modeling the new JMP The Label Swim Collection.

Amanda Marie Miller behind the scenes for MTV Siesta Key - JMP The Label photoshoot.

Behind the scenes with the MTV Siesta Key crew Sam Logan, Amanda Marie Miller, and Brandon Gomes.

Victor Sanabrais Photographer - VSP Studios

VSP STUDIOS

VSP Studios produces content for e-commerce fashion retailers and wholesalers from all over the world. Clients come to VSP for invisible ghost mannequin photography, 360 product page video, flat lay photography, and of course, lifestyle/studio on-model e-commerce fashion photography. Victor Sanabrais created VSP Studios over a decade ago when he saw the coming movement in the fashion industry towards the importance of the smartphone as the primary selling tool. As a result, many top-selling fashion brands and retailers rely on VSP to photograph their new collections and help get the items up for sale quickly and efficiently. Contact VSP Studios if you would like to get more info on e-commerce fashion photography and see how it works.

VSP Studios produces high-quality e-commerce fashion content that showcases and optimizes your product's potential. They have a hardworking and dedicated team that ensures all your styling requests and details are met from start to finish. The VSP Studio's team works with your brand's vision to create the photos and videos needed to update your online store and social media feeds.

VSP Studios, located in Miami, is an e-commerce fashion photography studio with over 25 years experience working with top selling designers.

E-commerce Fashion Product Page Video Production

Following the latest fashion trends is challenging for every brand when it comes to selling online. Adding short play, 10 to 12-second videos to your product page listings helps increase your engagements, boosts organic SEO, lowers the return rates, and offers you various social media and promotional story content. Videos allow you to rank higher when appropriately utilized in your web marketing game plan. Contact VSPstudios for a consultation. Rates start at $35 per video when ordering e-commerce fashion on-model bookings.

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What is Product Page Video?

Boost your brand’s online shopping experience by revealing your new collection to the continuously growing generation of smartphone consumers with point of sale product page videos. In summary, these videos are short clips depicting a model showcasing your apparel items. The videos demonstrate the flow and 360 views of your products fit in high definition. Allowing potential buyers to view your apparel on a live model is proven to elevate conversion rates. Keep your customers engaged by manifesting your product's potential to its fullest.

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How Product Page video will benefit your brand

Video content has proven to be an effective means of engaging audiences and promoting products. 73% of US adults are more likely to purchase after watching an online product page video, and 96% of consumers consider videos helpful when it comes to shopping online. Attention capturing e-commerce fashion apparel videos will boost your brand’s organic SEO and conversion rates.

Expand your brand’s reach by embarking on a social media marketing strategy, which depends mainly on promoting video content. For instance, it is highly recommended to use vertical e-commerce product page videos on social media platforms story postings such as  Instagram and Facebook. Linking these videos back to your websites increases traffic flow. Analytics show a 127% increase in pages visited on sites with video content. People spend 81% more time browsing on a website with product page videos. We hold our smartphones vertically 94% of the time. Why not market your brand to fit this fashion apparel market?

Amazon

If your brand on Amazon hasn't been optimized with product page videos yet, then you are already behind your competition. Amazon has updated its brand's registry and no longer offers a restricted program. They now propose and suggest the chance to have product videos on listings. Four out of five online shoppers reported saying that a video has helped them make purchases in the past. With simple features and product page videos, your customers will get the help they need to decide to purchase.

Shopify

Shopify is an e-commerce platform that allows anyone to set up an online store to sell their products. Last year Shopify announced the launching of the new APIs for their developers. Including the media API, which allows developers to create, update, and remove new product media types, including video. They can embed e-commerce product page videos, which increases the ranking of your brand’s organic SEO. Also, associating video content with a product will boost your overall sales and enhance the customer’s shopping experience.

Google

Search engines are the backbone of the internet. Google, one of the world's most significant search engines, has updated its algorithms and brought back the opportunity to increase your brand's Search Engine Results Page, or SERP, through the use of metadata in product page videos. SERPs are the web page listings that appear after one searches keywords on Google. From an organic standpoint, a brand's placement in SERP depends on your keyword strategy and content. Metadata is the text found inside the video file that references the video, for instance, location. Search engines use video metadata to show video results. Videos are now more powerful than a still image of your merchandise, and Google is now benefiting SEO engagement.

How VSP Studios Can Help

Located in Miami, this boutique-style studio produces high-quality content for top-selling brands worldwide, specializing in e-commerce fashion apparel for fashion apparel brands and retailers. If you are in need of social media marketing content to sell your product line, or you are looking to update your product pages and increase your conversions, VSP Studios is your e-commerce fashion photography one-stop-shop. They deliver imagery and attention capturing product page videos that sell your merchandise. After discovering these analytics and the advantages that product page videos bring, contact VSPStudios for all e-commerce fashion product content needs and start increasing your conversion rates.

References:

1. https://animoto.com/blog/business/small-business-video-infographic

2. https://styleshoots.com/blog/10-statistics-to-show-how-video-content-helps-fashion-brands-sell-more-online

3. https://animoto.com/blog/business/small-business-video-infographic

4. https://videoreviewlabs.com/amazon-product-videos/

5. https://shopify.dev/changelog/manage-3d-and-video-on-products-with-our-new-media-apis

6. http://productpagevideos.com

How to Use Ghost Mannequin Photography to Sell on Shopify

As a Shopify seller who’s focus is fashion apparel, you might be wondering how Invisible Ghost Mannequin Photography might work for you, and where to turn to for this service. With over 30 years of experience, and as a Shopify Expert, you can trust that VSP Studios will lead you in the right direction to start updating your product pages. We will work with your brand on optimizing your Shopify store with high quality images that help sell your apparel merchandise. 

Selling online can be difficult. Using professional ghost mannequin product photography creates the most efficient, and effective way to sell fashion apparel items through e-commerce website platforms like Shopify. Ghost mannequin images allow for your potential customers to visualize your garments with a 3D look, and feel that showcases the true silhouette of the item. The hiring of a model is more time consuming, and requires a higher production budget.

Online shoppers associate well with e-commerce fashion ghost mannequin images, and displaying your garments in this manner provides a higher return on investment. Keep reading to find out exactly why.

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Ghost Mannequin Photography 

Selling apparel online as an e-commerce wholesaler or retailer requires your collection to be appropriately displayed through hero banners, websites, product page listings, and via social media marketing. Showcasing your merchandise this way attracts more traffic to your selling platforms. Having high-quality, high converting product page images within your Shopify store, while complementing this with impactful branding images on the front end of your site is the ideal situation.

It's essential to prepare for this shift in the marketplace from brick and mortar to e-commerce with a strong online presence. To accomplish this, your brand needs to have a top converting, high-quality professional image. Showcasing your apparel designs through this production process has proven to have a positive customer response, and client based data shows that conversion rates are high when this is done right.

The Ghost Mannequin Production Process

To increase an online shopper's desire to purchase your product, the the final images have to be professionally done right. Starting with the proper equipment, which includes the right camera but, most importantly, a suitable photo-ready mannequin. To emphasize, this mannequin is different from the window display mannequins. For starters, and probably the most convenient part is the detachable parts that allow for easier set-up. 

Next, to pull this production process off, you will need a hardworking and committed team. From styling to prepping, each garment must be in its best condition to really stand out during the photoshoot and fit the mannequin properly to represent the client's merchandise in the best way possible. The more work done during this part of the production, the less time and hard work spent in the postproduction.

Professional e-commerce fashion photographers have experience in shooting the proper angle combinations. Various angles of the merchandise are captured to align the pieces later together, which leads us into one of the final steps of producing ghost mannequin images, photoshop image processing. 

Professional photographers must have precise, and consistent photoshop skills for that invisible body effect or "hollow man effect" technique to come to life. Highly skilled photo image manipulation techniques achieve perfect looking images that will increase your sales.  

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How Invisible Ghost Mannequin Photography Will Optimize Apparel Clothing Retailers Shopify Account 

Ghost mannequin images are easier to manage, attract new customers, keep existing customers, and boost sales by showcasing your new collection in a new and exciting way.

This style of photography delivers uniformity and consistency in both your website and product shop platforms like Shopify. Maintaining your brand image claims your stake in the game, and handling it with the proper e-commerce fashion photography defines a brand's success. 

Shopify is a source for any business owner looking to sell their products online. It is easy to maintain and update. Strong imagery used to present your collections is essential to improve your Shopify website. The visual appeal of your merchandise determines the ultimate consumer's decision to make the purchase. Utilizing quality fashion photography elevates how your e-commerce webpage is presented and increase the value your collection has to offer. 

Having a set photography team that is familiar with your vision and works with you in creating new content to renovate every season ensures a boost in conversion rates! VSP Studios provides an image creation service solution that allows brands to keep their web store platforms renewed monthly.

Hiring professional fashion photographers to deliver visually engaging product images that sell their merchandise is a step in the right course. From the art direction concept to the photo layout ideas, VSP Studios, a leader in e-commerce fashion photography, will work to bring these perceptions to life for your brand. The following sections describe some of the reasons why an e-commerce business should consider contacting VSP Studios for any product photography needs.

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Frequently Asked Questions

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1. How can I get started?

   -Contact us for a consultation and to confirm your order. Ship us your garments along with the return shipping label. Each garment is steamed and styled to ensure proper fit. Include any art direction or styling notes you wish for us to follow. Download your high-quality images via Dropbox. HOW IT WORKS 

2. How much does the Ghost mannequin photography cost?

   -Fashion apparel, ghost mannequin photography fees start at $30 per garment view, depending on clothing style, and quantity. We offer 10% discounts on all orders of 50 or more views. Have a large order? Looking for a monthly service? Ask us about our custom workflow agreements.

3. What is included?

   -The Ghost mannequin photography package includes a photographer fee, digital capture & image processing fee, and the uploading of web-ready images to a shared Dropbox folder.

4. How long does it take for the entire production process?

   -Start to finish, orders with 10 to 20 items would take 7 to 10 working days. 

5. How can I ship my merchandise?

   -VSP Studios accepts FedEx, USPS, UPS, and DHL. All that is required is an email confirming the tracking order so that we can place you in our workflow system. It is important to include a return shipping label, as well, to properly, and safely guarantee the return of your product.

6. How do I receive my images?

   -You will be emailed a web link to download your high-resolution images via Dropbox. Available in JPEG, PSD, TIFF, and PDF. Please specify any pixel dimensions you wish to have the images saved.

7. How does the approval process function?

   -Upon delivery of your items, you will receive an order confirmation email, and a sample image of the first item processed to the final form. With your approval, we will continue the photography, and post-production processing, and match all your images to the approved image provided. This ensures quality control and maintains uniformity, and consistency of your product page images.

8. What happens if I am not satisfied with my images? What other services do you offer?

   -Our goal is to deliver the images on point and with your approval. If any of our work is rejected, we will reshoot, and process at no extra charge until we get it right.

   Ghost mannequin photography services are one of the many services we provide for e-commerce sellers.

   Be sure to take a look at all of our services:

   On-Model Photography

   Lifestyle Location

   Product Page Video

   Flat Lay 

   Product 

9. Why choose VSP Studios?

   VSP Studios is one of the leaders in e-commerce fashion photography and has over 30 years of experience working with some of the biggest names in the industry. VSP is a certified Shopify Imaging Expert.

Contact us for a consultation

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How to use Ghost Mannequin Photography to Optimize your Amazon Listing

Selling apparel online is a challenge, to say the least. To properly sell apparel online, e-commerce wholesalers and retailers display their collections via hero banners, web sites, product page listings, and of course, social media. To maintain a strong online presence, it’s important to have top converting, quality images. Displaying apparel items with both on-model shots, and product shots are the 2 ways fashion sellers rely on. Invisible ghost mannequin, product photography is the most efficient, and effective way to display apparel items for e-commerce platforms, like Amazon. It allows you to present your garments in a three-dimensional view, offering potential customers a unique look of your merchandise. The invisible ghost mannequin process is more economically friendly than working with models, as it allows you to get to market faster. In the end, it can provide a higher return on investment when going from your supplier to your Amazon Fulfillment Center. Some items show better and convert better when utilizing the ghost process. Consulting with VSP Studios prior to your shoot is one of the keys to how we dial in a workflow for our customers. If selling on Amazon is your objective, then presenting your apparel items correctly, and fully optimized is the smart move to make.

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Ghost Mannequin Photography SERVICES

With brick, and mortar retailers looking at bankruptcy, and massive changes to the marketplace, online e-commerce sellers are preparing for the coming boom market. Yes that’s right, due to the pandemic, more buyers are sitting at home, and they are going online to buy. Amazon’s numbers are skyrocketing, and it’s only going to get stronger. Speed of delivery, and ease of the process of placing an order are key elements. Now with more buyers becoming more comfortable to use this way of shopping from home, the increases in revenue are going to be inevitably large. One of the ways we are seeing fashion retailers keep things rolling out to their customers, all while maintaining social distancing, is to use mannequins. The latest trend helping brands provide better overall experiences through their online websites is ghost mannequin photography.

Online sellers are showcasing their apparel designs with this process, and the analytics show the customers respond when its done right. Request for this service are increasing, and the Amazon sellers keep coming back for more. Ghost mannequin images are easier to manage, attract new customers, keep existing customers, and boost sales while showcasing your new collection. Ghost mannequin allows the mannequin to hold the garment's shape and give the final product image a 3D effect, increasing the online shopper's desire to purchase the item. Clothing appears to be on an invisible body. Others refer to this technique in product photography as a "hollow man effect" or "invisible man effect." Professional e-commerce fashion ghost mannequin photography production requires a proper photo-ready mannequin with removable parts that allow for easier set-up. This makes it easier for post-production as it requires less photoshop image processing to remove portions of the mannequin after the garments have been photographed.

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The Creation Process of the Ghost Mannequin Effect

Ghost mannequin photography requires the skill of experiences and professional apparel photographers who can work with photography mannequins or even actual models. To begin the process of the perfect ghost, mannequin effect, photographers must capture the mannequin's different angles or model dressed in the garment with a quality camera. Professional e-commerce fashion photographers use mannequin forms made for ghost mannequin production. Unfortunately, window mannequins used in retail shops don't quite cut it for a pro-level clean, and professional ghost mannequin shot. This process requires professional photographers and equipment. One must know how to shoot the proper angle combinations, and one must also know photo image manipulation techniques to get the perfect looking images. Various angles are taken by the photographer of the clothing apparel on the mannequin or model to, then later in the photoshop process, align all the pieces together. This process is via "image composting," which creates a 3D appearance in ghost mannequin images. One must also keep in mind the shape and position of the mannequin being used in production. The garments must fit the mannequin properly so that the client's products are represented in the best way possible. Ghost mannequin images bring your apparel merchandise to life. This is why capturing the right angles during production is critical. The camera is suggested to be positioned at the chest level area of the mannequin for t-shirts or women's blouses. For bottoms, it is recommended to place the camera across the hip area. The best results come by knowing all the tricks of the trade. Despite the variety of places that offer this service, only a few are actually mastering this craft.

VSP Studios- High-quality Ghost Mannequin Photography Services

Why Ghost Mannequin is Important for Apparel Clothing Retailers on Amazon

Web markets like Amazon have adopted new ways to uplift how their users can showcase their merchandise. They want their products shown in their best possible form to attract new customers, maintain their current customers, and provide a more positive experience. Optimizing your brand's product pages on Amazon will put you ahead of your competition. The latest trend is to use Amazon’s EBC (Enhanced Brand Content) which allows sellers to add more images, videos, and promotionally rich content to the footer of the product page listing. See here on how this works: https://www.sellerapp.com/blog/amazon-enhanced-brand-content/

Amazon is a very crowded marketplace that requires sellers to get creative, and find new ways to bring in customers who will buy their merchandise. Establishing an attraction that keeps them coming back for more is the long term game plan. The trick to execute this is of course having a team that can deliver imagery that sells, and sells well! Thats where VSP Studios comes in! See here how we help Amazon sellers.

Potential customers view product images via smart phones all day long. Then when they get home, they grab their iPad/Tablet and jump in bed to shop some more. This new “point of sale” really is you introducing yourself to customers, and first impressions are everything. When a customers see the color, and style they are looking for, the click in further to your content, and see what else you have to offer. All the while making that final purchase decision. Ghost mannequin images that catch their eye, and show the item with more depth, and has a look and feel that is more emersive. This reaction creates an increase in confidence to purchase the product and boost your brand's sales. With adding ghost mannequin images, your customers will get the help they need to decide to buy. Brands prefer to shoot their new collections with the invisible ghost mannequin production to maintain uniformity and consistency throughout their websites and product shop platform pages. The success of showcasing your products properly within your online store platform is one of the most essential aspects. Ghost mannequin is an increasing trend used by clothing wholesalers and retailers, as this production showcases their merchandise in an authentic and exclusive form. It is the latest most cost-effective delivery method that keeps the focus firmly on your merchandise. For most top Amazon retailers, using ghost mannequin photography to display their apparel has shown to be highly successful. Using ghost mannequins is in high demand, as pressure is exerted from timelines to reach the market, production costs, and profit margins. On-model images are still being used to showcase how the garment is appropriately worn, however, ghost mannequin provides an in-depth look and feel that allows the customer to relate to more than a model would. This is a factor that plays well with increasing conversion rates. Depending on your brand's visual message objectives, operational budget, and art direction desires, ghost mannequin product photography may be the preferred method to optimize your site with image content that boosts your inventory sales.

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VSP Studios leader in e-commerce fashion photography is a boutique-style studio located in Miami Florida, that has been producing high-quality, content for top-selling brands worldwide for over 25 years. We specialize in e-commerce fashion apparel for fashion brands and retailers. With clients like, Neiman Marcus, Bloomingdales, Macys, Nike, Champion, Fila, Callaway, Perry Ellis, The Original Penguin, Target, Walmart, our portfolio speaks for itself.

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VSP Studios preps, styles, shoots, and edits your merchandise in high-quality image content that will positively benefit your conversion rates. Contact us for a consultation on how VSP Studios can help your e-commerce fashion brand.

SEE VSP STUDIOS GHOST MANNEQUIN PHOTOGRAPHY SERVICES

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